Enterprise B2B Sales Lead — Smart-Building & Water Tech

Referment; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Referment is seeking an experienced senior business development professional to drive end-to-end B2B sales for its smart-building platform in the UK and internationally.

You will own qualification, discovery, demonstrations, negotiation and contracting, while building relationships with asset managers, M&E specifiers, contractors and developers. Expect travel and a London office base.

Qualifications

• At least five years in B2B sales or business development, with evidence of closing large and complex accounts.
• Direct experience selling to asset managers and/or M&E specifiers and contractors, with a strong understanding of how buildings are specified, procured and delivered.
• Confidence handling buying committees, long sales cycles, procurement and commercial negotiation.
• Strong CRM discipline and familiarity with HubSpot or a comparable platform, LinkedIn Sales Navigator and current sales tooling.
• Regular use of AI tools to improve research, preparation, communication and selling effectiveness.
• Clear written and verbal communication, sound commercial judgement and a self-directed working style.
• Able to work full‑time from a London office and travel in the UK and internationally.

Responsibilities

• Own the sales process from qualification and discovery through demonstrations, commercial negotiation, contracting and close.
• Build durable relationships with asset managers, M&E consultants, contractors and developers, and help execute a specifier-led market strategy.
• Navigate large, multi-stakeholder accounts with longer procurement cycles and clear commercial governance.
• Convert enquiries from prospective customers, distributors, resellers and insurers into qualified pipeline across the UK and overseas.
• Maintain disciplined CRM data, pipeline notes and forecasting, using HubSpot and modern prospecting tools.
• Use AI for account research, meeting preparation, outreach, call summaries and proposals, and feed sales insight back into pipeline-generation activity.
• Use marketing and content support commercially and help assess opportunities in additional property and infrastructure sectors.
• Support cross-border opportunities and travel regularly for customer meetings and sites.

Skills

B2B sales

Account management

CRM discipline

AI-assisted research

Tools

HubSpot

LinkedIn Sales Navigator

Job description

Referment is seeking an experienced senior business development professional to drive end-to-end B2B sales for its smart-building platform in the UK and internationally.

You will own qualification, discovery, demonstrations, negotiation and contracting, while building relationships with asset managers, M&E specifiers, contractors and developers. Expect travel and a London office base.