Employer Brand Lead

JR United Kingdom; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An innovative company is seeking an Employer Brand Lead to craft a compelling employer branding strategy that resonates globally. This pivotal role involves collaboration with senior stakeholders to define a vision that aligns with business goals and culture. You will spearhead recruitment marketing campaigns, manage digital storytelling, and leverage data insights for performance optimization. If you are passionate about enhancing candidate experiences and shaping authentic employer narratives, this opportunity is perfect for you. Join a dynamic team dedicated to attracting top talent through strategic branding and engagement initiatives.

Qualifications

• Proven experience leading employer brand initiatives in a global setting.
• Strong understanding of digital and recruitment marketing best practices.

Responsibilities

• Develop and deliver a global employer brand strategy with an agency.
• Lead recruitment marketing campaigns to enhance candidate experience.

Skills

Employer Branding

Digital Marketing

Content Development

Project Management

Data Analytics

Social Media Management

Job description

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Role: Employer Brand Lead (12-Month Contract)

? Hybrid | Up to £500/day (Umbrella) or £375/day (PAYE)

Are you passionate about building standout employer brands that attract top talent globally? We’re hiring an Employer Brand Lead to shape and deliver a world-class employer branding strategy in partnership with a leading creative agency.

In this high-impact role, you’ll collaborate with senior stakeholders across People, Brand, and Comms to define and execute a global vision—bringing to life a compelling and authentic employer brand aligned with business goals and culture.

What You’ll Be Doing:

• Partnering with a dedicated employer brand agency to develop and deliver a global employer brand strategy.
• Leading recruitment marketing campaigns that enhance the candidate experience and support talent attraction.
• Shaping compelling content across formats—videos, blogs, social posts—that reflect our EVP and employee stories.
• Managing digital presence across LinkedIn, Glassdoor, Instagram and more, while launching employee advocacy initiatives.
• Using data and insights from the brand agency to optimise performance and maximise ROI.
• Strengthening internal engagement through storytelling, recognition programs, and localised branding efforts.

You’ll Be Responsible For:

• Aligning employer brand messaging across all touchpoints with internal teams (People, TA, Marketing, Comms).
• Overseeing digital storytelling and content production with external creative teams.
• Leading the development of an employee advocacy strategy to amplify authentic voices.
• Supporting global People teams with internal campaigns and initiatives to boost advocacy and engagement.

What We’re Looking For:

Proven experience leading employer brand and talent attraction initiatives in a global organisation

Strategic thinker with hands-on experience in content development and campaign execution

Strong understanding of social media, digital, and recruitment marketing best practices

Data-driven approach with experience in campaign analytics and optimisation

Excellent project management and cross-functional collaboration skills

Passion for crafting standout candidate experiences and employer narratives

? Duration: 12 months, with potential to go permanent

? Rate: Up to £500/day (Umbrella) or £375/day (PAYE)

? Hours: 38/week, Mon–Fri

? Location: Hybrid (Infrequent travel)

? Security: BPSS required (no higher clearance needed)

? Interview Process: Two stages – in-person on May 2nd, followed by a virtual final round