Employer Brand - Engineering/Tech Campaign Lead | London, UK

Employer Brand - Engineering/Tech Campaign Lead

This role is a 2 year fixed term contract.

Role summary:

This is a fantastic opportunity for an experienced comms professional, enthusiastic about all things Employer Brand, to join London Stock Exchange Group (LSEG), partnering with our Engineering Division to help attract the best talent.

We are enjoying a period of significant growth and have ambitious targets to attract, engage and retain the best engineers across multiple global locations, at scale and pace. Currently in design phase, we are building an insights-led, multi-media, innovative/creative campaign solution, targeted to give LSEG the edge in highly competitive tech markets. Key to this will be differentiating what Engineering means at LSEG, reshaping perceptions, and positioning our vision to be a customer-centric and product-led leader, through the power of our people and brand.

You will bring depth of SME employer branding capability and expertise, excellent vendor and project management skills and take a data and performance-led approach. You'll be confident leading complex, large scale multi-media campaigns in fast-paced, high-performance environments. This is the kind of branding challenge that rarely comes along - and for the right candidate, it's a truly inspiring opportunity to do their best work and achieve fantastic outcomes.

The role offers a unique opportunity to contribute to LSEG's global growth ambitions by supporting how we communicate our employment proposition to senior and specialist talent. You'll partner with the business to drive a strategic solution, bringing our brand to life across a range of channels - from digital platforms, film and social media to CRM, employee advocacy, out-of-home and more - ensuring our messaging connects with the right audiences in the right way.

You'll grow your knowledge in employer branding, talent acquisition and technology - working alongside world-class engineers, recruiters and subject matter experts. Expect real insight into hiring trends, market intelligence and the evolving global talent landscape.

Reporting into the Head of Employer Brand, the CoE sits within Talent Acquisition, within the People Function. The role is truly global, with hybrid working hours (2 days working from home per week) and is based in our impressive Head Office in Paternoster Square, St Paul's, London.

What you'll be doing:

• Taking a leading role in the creation, design, and delivery of LSEG's Engineering Recruitment Marketing Campaign, collaborating with trusted vendors and our internal cross-functional SME teams.
• Expertise in audience segmentation, specifically Engineering/Tech, employee brand advocacy, and inclusive attraction strategies.
• Managing vendor relationships effectively, to build partnership working and achieve the very best performance outcomes.
• Deliver excellent customer management - knowing your customers, anticipating their needs, timely and effective report management, budgets, performance, act as trusted advisor.
• Monitor and measure the success of our brand presence and campaigns to ensure we are optimising the best performing solutions and delivering the highest return on investment.
• Drive impactful and efficient approaches to targeted media campaigns. Create clear metrics for success for channels and track and report on these.
• Brand champion - ensuring alignment to LSEG brand guidelines.
• Trusted advisor to TA on brand campaigns designed to attract target talent.
• Manage brand integrity by equipping recruitment teams with the engaging and relevant materials, campaigns, and content to empower them to optimise performance and impact of candidate engagements.
• Analytical approach, with the ability to translate data into meaningful insights that drive employer brand performance.

What you'll bring:

• Experienced EVP, Employer Brand SME, or related marketing professional.
• Proven experience in global employer branding and recruitment marketing, including Engineering/Technology and I&D attraction strategies.
• Digital and Social expertise across breadth of channels including digital marketing, social media, film, out of home, CRM etc.
• A problem-solver with a sharp analytical mentality - able to turn data and insights into meaningful narratives that guide decision-making.
• An innovative and strategic thinker, solutions-led, who is not afraid of rolling their sleeves up at the same time.
• High degree of project management capability.
• Excellent business partner liaison/customer/vendor management experience at all levels.
• Builds powerful relationships, good networker, and ability to influence.
• Comfortable working at pace, handling multiple priorities and within ambiguity.
• Strong team-player - leads through example.
• Accountability of the plan and outcomes.
• Creative capability - confident in developing clear, effective creative briefs and collaborating with third-party suppliers, internal brand, and marketing teams, all while respectful of LSEG brand guidelines.
• Good communicator/storyteller, experienced writing both business presentations and talent attraction communications.
• Excellent English language skills.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject.