EMEA Vertical Marketing & Content Strategist

Perception Point; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Fortinet is seeking an experienced EMEA Industry Marketing Manager / Content Strategist to drive vertical messaging and content strategy across Manufacturing, Energy, and Utilities. You will lead ABM-focused content, collaborate with Sales, Field Marketing, Communications, and external partners, and translate cybersecurity trends into compelling narratives.

You will develop a vertical content roadmap, manage multi-channel content, and measure performance to influence demand generation and sales

Qualifications

• 5+ years of experience in a similar marketing role, ideally within IT, Networking, Technology, or Cybersecurity.
• Bachelor's degree (or equivalent) in Marketing, Communications, Business, Journalism, or related discipline.
• Exceptional written and verbal communication skills in English (native or near-native proficiency).
• Proven experience developing and executing content strategies, creating thought-leadership content, and measuring content performance.
• Strong project management, planning, and organizational skills with the ability to manage multiple priorities and deadlines.
• Ability to balance creative thinking with an analytical mindset, combining storytelling with data-driven decisions.
• Experience collaborating with cross-functional teams and external agencies, writers, and partners.
• Experience using AI-powered tools for content creation, research, and optimization is desirable.

Responsibilities

• Own and execute EMEA vertical-specific messaging frameworks and content strategies aligned with objectives and positioning.
• Develop and manage a comprehensive vertical content roadmap across channels (email, social, blogs, eBooks, briefs, case studies).
• Conduct ongoing industry and market research to stay ahead of sector trends and regulatory developments.
• Translate complex cybersecurity topics into accessible, business-relevant content.
• Align messaging with sales priorities and go-to-market strategies to support customer outcomes.
• Enable field teams with clear, differentiated messaging across Sales, Marketing, and Channel teams.
• Measure content effectiveness and optimize performance, engagement, and impact.

Skills

Vertical marketing

Content strategy

ABM campaigns

Cross-functional

English writing

Project management

AI content tools

Education

Bachelor's degree

Tools

CMS

CRM tools

AI content tools

Job description

EMEA Industry Marketing Manager / Content Strategist

Location: flexible - could be based from a Fortinet office within EMEA region

Hybrid working: 4 days per week in office / 1 day remote

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Account Manager to contribute to the success of our rapidly growing business.

Role Overview

We're looking for a Vertical Marketing Manager to drive and elevate our industry-specific messaging, content, and creative strategy across key sectors, including Manufacturing, Energy, and Utilities.

As a critical member of the EMEA ABM & Vertical Marketing team, reporting directly to the EMEA ABM Senior Director, you will be responsible for developing and executing content and messaging strategies that drive brand awareness, thought leadership, demand generation, and sales engagement across strategic accounts and the wider EMEA region.

Working closely with Sales, Field Marketing, Communications, PR, and external partners, you will leverage customer insights, market intelligence, and industry trends to create compelling content that influences buying decisions and strengthens Fortinet's positioning trough out the customer journey.

If you're customer-obsessed, innovative, and passionate about turning complex industry challenges into impactful stories, we'd love to hear from you.

Key Responsibilities

• Own and execute EMEA vertical-specific messaging frameworks and content strategies aligned with business objectives and solution positioning, supporting primarily (but not exclusively) ABM one-to-one and one-to-few campaigns, industry events, communications, and PR activities.
• Develop and manage a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external agencies. Create, adapt, and optimize content across multiple channels, including email, social media, blogs, executive briefs, eBooks, solution briefs, customer stories, and industry insight reports.
• Conduct ongoing industry and market research to stay ahead of sector trends, customer priorities, regulatory developments, and emerging business challenges across target verticals.
• Translate complex industry topics, cybersecurity trends, solution capabilities, and customer success stories into compelling, accessible, and business-relevant content.
• Understand sales priorities, go-to-market strategies, solution offerings, and existing value propositions, and connect them effectively to industry challenges and customer business outcomes.
• Enable and support field teams (Sales, Marketing, Business Development, and Channel teams) through clear, consistent, and differentiated messaging.
• Measure content effectiveness and provide recommendations to continuously optimize performance, engagement, and business impact.

Core Skills & Experience

• 5+ years of experience in a similar marketing role, ideally within the IT, Networking, Technology, or Cybersecurity industry.
• Bachelor's degree (or equivalent) in Marketing, Communications, Business, Journalism, or a related discipline.
• Exceptional written and verbal communication skills in English (native or near-native proficiency required). Additional European languages are a plus.
• Proven experience developing and executing content strategies, creating thought-leadership content, and measuring content performance.
• Strong project management, planning, and organizational skills, with the ability to manage multiple priorities and deliver high-quality work within tight deadlines.
• Ability to balance creative thinking with an analytical mindset, combining storytelling skills with data-driven decision-making.
• Experience working with cross-functional teams and managing relationships with external agencies, writers, and creative partners.
• Positive, proactive, and highly collaborative attitude, with the ability to thrive in a fast-paced, dynamic environment.
• Experience using AI-powered tools for content creation, research, and optimization is highly desirable.

Why Join Us?

At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well-being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.

#LI-Hybrid

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Content Strategist to contribute to the success of our rapidly growing business across the EMEA region.