EMEA Content Syndication Lead for Demand Gen

Alto; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading cybersecurity company in Greater London seeks an experienced marketing professional to design and execute global lead generation campaigns. You will manage relationships with vendors and optimize the syndication budget. Ideal candidates should have over 7 years of experience in B2B demand generation or digital marketing, with strong skills in content syndication and analytics. This position offers an opportunity to contribute to innovative marketing strategies in a collaborative environment.

Qualifications

• 7 years of hands-on experience in B2B Demand Generation or Digital Marketing.
• Proven experience managing internal and external resources against strict deadlines.
• Extensive experience with marketing automation and CRM for campaign management.

Responsibilities

• Design and execute global lead generation campaigns.
• Negotiate and manage relationships with syndication vendors.
• Track and analyse performance metrics for content syndication programs.

Skills

B2B Demand Generation

Digital Marketing

Content Syndication

Analytical Skills

Communication Skills

Negotiation Skills

Tools

Marketo

Salesforce

Job description

**Our Mission**

At Palo Alto Networks®, we're united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.

**Who We Are**

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

**Job Summary**

**Your Impact**

• Design and execute global lead generation campaigns through content syndication partners and web properties to drive qualified prospects and pipeline.
• Negotiate, onboard, and manage day-to-day relationships with syndication vendors, publishers, and content libraries to optimise campaign details and maximise ROI.
• Manage the Content Syndication budget and identify areas for optimisation (not only budget but content synd partners) across the region.
• Identify new lead generation opportunities and initiate relationships with new publishers and niche platforms that align with target personas (e.g., CISOs, Cloud Architects, Security Engineers).
• Coordinate content delivery and asset preparation (e.g., Whitepapers, eBooks, Case Studies, Webinars) with the Content Marketing and Product Marketing teams.
• Manage lead ingestion and data hygiene for content syndication programs, ensuring timely and accurate lead uploads, data cleansing, and correct lead attribution within our MarTech stack
• Set up and monitor all content syndication campaigns daily to ensure they are running according to plan, meeting target end dates, and adhering to strict lead qualification criteria.
• Ensure brand consistency and effective alignment with overall campaign messaging across all syndicated channels.
• Continually track and analyse performance metrics (e.g., engagement, lead volume, lead-to-opportunity conversion rate, ROI) for all content syndication programs.
• Provide actionable insights and proactively recommend optimisations to the program mix, vendor selection, content format, and targeting based on performance data.
• Communicate campaign results and program updates regularly to key stakeholders in Marketing, Sales, and Operations.
  
  

**Your Experience**

• 7
• years of hands-on experience in B2B Demand Generation or Digital Marketing, with a strong focus on Content Syndication lead generation programs.
• Proven experience managing internal and external resources/vendors to complete projects against strict deadlines and budget requirements.
• Extensive experience working with marketing automation (e.g., Marketo) and CRM (e.g., Salesforce) for campaign creation, lead management, and reporting.
• Strong analytical skills with the ability to interpret and share data effectively to drive strategic decision-making.
• Excellent communication, negotiation, and presentation skills, with a proven ability to collaborate cross-functionally across global teams.
• High-energy, self-starter and ability to thrive in a fast-paced, hyper-growth technology environment.
• Knowledge of the cybersecurity market or experience in a B2B technology company is a significant advantage.
  
  

**The Team**

This role reports directly to the EMEA Director of Digital Marketing, serving as a key thought partner in shaping the strategy and operating rhythm of the modern marketing engine. You'll be joining a team that is innovative, bold, curious, and driven by the belief that data, creativity, and technology working together can reinvent how we engage the market. We are building a culture that values experimentation, continuous learning, and shared wins - where ideas move quickly, insights fuel action, and every individual has the opportunity to stretch, lead, and leave a lasting mark. Together, we are not only evolving how marketing performs, but elevating what marketing means for the future of the company.

**Qualifications**

**Our Commitment**

We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail] .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.