Industry Marketing Manager / Content Strategist

Fortinet, Inc.; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Fortinet, a cybersecurity pioneer, seeks an Industry Marketing Manager / Content Strategist in the EMEA region. You will drive vertical messaging, content, and creative strategy for Manufacturing, Energy, and Utilities, reporting to the EMEA ABM Senior Director.

Collaborate with Sales, Field Marketing, Communications, and external partners to turn industry insights and trends into compelling content that strengthens Fortinet's position across the customer journey.

Qualifications

• 5+ years in a similar marketing role within IT/Networking/Cybersecurity.
• Bachelor's degree in Marketing, Communications, Business, Journalism, or related.
• Excellent written and verbal English; additional European languages a plus.
• Proven ability to develop content strategies and measure performance.
• Strong project management and ability to lead cross-functional teams.

Responsibilities

• Own and execute EMEA vertical messaging frameworks and content strategies aligned with business objectives and solution positioning, supporting ABM campaigns, events, communications, and PR.
• Develop and manage a comprehensive vertical content roadmap, collaborating with internal stakeholders and external agencies across channels.
• Conduct ongoing industry and market research to stay ahead of sector trends, customer priorities, regulatory developments, and emerging business challenges.
• Translate complex cybersecurity topics into compelling, accessible content.
• Understand sales priorities and go-to-market strategies and connect them to industry challenges.
• Enable and support field teams through clear, differentiated messaging.
• Measure content effectiveness and provide recommendations to optimize performance.

Skills

Content strategy

Cross-functional collaboration

Project management

English communication

Marketing in cybersecurity

B2B marketing

Education

Bachelor's degree

Tools

AI tools

Job description

EMEA

Industry Marketing Manager / Content Strategist

Location:flexible - could be based from a Fortinet office within EMEA region

Hybrid working: 4 days per week in office / 1 day remote

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Account Manager to contribute to the success of our rapidly growing business.

Role Overview

We're looking for aVertical Marketing Managerto drive and elevate our industry-specific messaging, content, and creative strategy across key sectors, includingManufacturing, Energy, and Utilities.

As a critical member of theEMEA ABM & Vertical Marketing team, reporting directly to theEMEA ABM Senior Director, you will be responsible for developing and executing content and messaging strategies that drive brand awareness, thought leadership, demand generation, and sales engagement across strategic accounts and the wider EMEA region.

Working closely with Sales, Field Marketing, Communications, PR, and external partners, you will leverage customer insights, market intelligence, and industry trends to create compelling content that influences buying decisions and strengthens Fortinet's positioning trough out the customer journey.

If you're customer-obsessed, innovative, and passionate about turning complex industry challenges into impactful stories, we'd love to hear from you.

Key Responsibilities

• Own and executeEMEA vertical-specific messaging frameworks and content strategies aligned with business objectives and solution positioning, supporting primarily (but not exclusively) ABM one-to-one and one-to-few campaigns, industry events, communications, and PR activities.
• Develop and manage acomprehensive vertical content roadmap, collaborating closely with internal stakeholders and external agencies. Create, adapt, and optimize content across multiple channels, including email, social media, blogs, executive briefs, eBooks, solution briefs, customer stories, and industry insight reports.
• Conduct ongoingindustry and market researchto stay ahead of sector trends, customer priorities, regulatory developments, and emerging business challenges across target verticals.
• Translate complex industry topics, cybersecurity trends, solution capabilities, and customer success stories into compelling, accessible, and business-relevant content.
• Understand sales priorities, go-to-market strategies, solution offerings, and existing value propositions, and connect them effectively to industry challenges and customer business outcomes.
• Enable and support field teams(Sales, Marketing, Business Development, and Channel teams) through clear, consistent, and differentiated messaging.
• Measure content effectiveness and provide recommendations to continuously optimize performance, engagement, and business impact.

Core Skills & Experience

• 5+ years of experiencein a similar marketing role, ideally within theIT, Networking, Technology, or Cybersecurity industry.
• Bachelor's degree (or equivalent) in Marketing, Communications, Business, Journalism, or a related discipline.
• Exceptionalwritten and verbal communication skills in English(native or near-native proficiency required). Additional European languages are a plus.
• Proven experience developing and executingcontent strategies, creating thought-leadership content, and measuring content performance.
• Strong project management, planning, and organizational skills, with the ability to manage multiple priorities and deliver high-quality work within tight deadlines.
• Ability to balancecreative thinking with an analytical mindset, combining storytelling skills with data-driven decision-making.
• Experience working withcross-functional teamsand managing relationships withexternal agencies, writers, and creative partners.
• Positive, proactive, and highly collaborative attitude, with the ability to thrive in a fast-paced, dynamic environment.
• Experience usingAI-powered tools for content creation, research, and optimizationis highly desirable.

Why Join Us?

At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well-being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.

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