EMEA Senior Events & Field Marketing Lead (Maternity Coverage)

BetterUp; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Annual leave: 25 days + 8 UK holidays

Hybrid work: 2 days in office per week

Private medical insurance

BetterUp coaching for you and a friend

Lunch in office

Volunteer/Inner Work Days

Job summary

BetterUp in London is seeking an experienced events and field marketing leader to own the EMEA strategy, aligning with Sales and Marketing to drive pipeline and revenue through both digital and live events.

You will manage the regional calendar, lead end-to-end event execution, and build experiences engaging senior buyers while collaborating across teams to maximise ROI and customer impact.

Qualifications

• 8+ years of events or field marketing experience in the B2B technology sector, ideally SaaS.
• Proven experience designing and leading EMEA-wide field marketing and events strategy in partnership with sales and marketing leadership.
• Deep experience with large enterprise buyers, ideally within HR and Talent.
• Demonstrated strategies for engaging senior stakeholders and C-level executives, both internally with leadership and externally with customer/prospect decision-makers, through tailored event experiences (e.g., executive roundtables, VIP summit tracks, curated 1:1 moments)
• Track record of driving measurable pipeline and revenue outcomes from events, with the ability to independently pull and interpret Salesforce reporting to inform strategy
• Extensive experience organising and executing both digital and in-person events (trade shows, conferences, executive roundtables, summits, owned-and-operated events)
• Proven ownership of a significant enterprise events budget and vendor ecosystem, including contract negotiation
• Comfort operating in a fast-paced, evolving environment, with the judgement to prioritise and re-prioritise as business needs shift
• Exceptional communication and influencing skills — able to build coalition and drive alignment across Sales and Marketing leadership without formal authority
• Willingness to travel for on-site and live events across the EMEA region
• Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage in field marketing and events
• Transforms core business processes through strategic AI integration (e.g., AI-powered attendee personalisation, marketing automation, event ROI analytics)

Responsibilities

• Own the EMEA Events & Field Marketing Strategy — Partner with Sales and Marketing leadership to set the roadmap: goals, channels, and tactics that drive pipeline and revenue.
• Drive Pipeline Generation & Acceleration — Own measurable pipeline and revenue outcomes from every event, designing for real buying-committee engagement, not just attendance.
• Own the EMEA Events Calendar — Build and maintain the regional calendar across virtual events, roundtables, summits, conferences, trade shows, and owned events, prioritising investment by pipeline impact and account coverage.
• Lead End-to-End Event Execution — Plan and deliver across the full mix, managing vendors, technology, budget, cross-functional partners, and on-site activation, with consistent brand and customer experience throughout.
• Build Customer & Prospect Love — Design experiences that bring customers and prospects into BetterUp's story, deepening relationships beyond lead generation.
• Manage Vendor & Budget Relationships — Own the EMEA events budget and vendor ecosystem, negotiating contracts and ensuring strong ROI.
• Report on Programme Performance — Independently pull and analyse Salesforce and event data to demonstrate impact and guide where to double down or cut.

Skills

EMEA events

Field marketing

SaaS

Budget management

Vendor management

Sales alignment

Executive engagement

Data reporting

Tools

Salesforce

HubSpot

Airtable

Job description

BetterUp in London is seeking an experienced events and field marketing leader to own the EMEA strategy, aligning with Sales and Marketing to drive pipeline and revenue through both digital and live events.

You will manage the regional calendar, lead end-to-end event execution, and build experiences engaging senior buyers while collaborating across teams to maximise ROI and customer impact.