Sales Enablement Specialist - EMEA

Cloudflare, Inc.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Cloudflare, Inc. in London, UK is seeking a senior sales enablement professional to drive coaching, enablement programs, and data-driven improvements for regional sales teams. You'll design onboarding, mentor managers, and partner with GEO enablement to deliver AI-enhanced materials that boost deal velocity and quota attainment across EMEA.

The role requires MEDDPICC mastery and SFDC fluency. Join a fast-growing SaaS company with a global mission to improve the Internet, and help competitiveness

Qualifications

• 5–7 years in sales enablement focusing on field rep coaching and behavior change.
• Proven track record diagnosing and closing rep skill gaps.
• MEDDPICC or equivalent sales methodology mastery.
• SFDC and AI fluency: comfortable pulling reports and modelling productivity signals.
• Strong program management and stakeholder communication skills.

Responsibilities

• Identify and close productivity gaps by cohort; measure deal velocity, win rate, and quota attainment.
• Own 90/180-day new hire outcomes using data and field observation.
• Support competitive deal reviews; help create structure and tools for improvements.
• Design repetitive solutions starting from ad-hoc micro-interventions (30-day improvement plans, peer coaching).
• Onboarding & methodology: redesign and operate AI regional onboarding with structured curriculum.
• Partner with GEO enablement; act as regional lead for EMEA content on the enablement platform.

Skills

Sales enablement

Field coaching

Behavior change

MEDDPICC

SFDC / CRM

Tools

SFDC

AI tools

Job description

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: London, the UK

About the role

What you'll do

• Identify and close productivity gaps by cohort; measure success by deal velocity, win rate, and quota attainment, not completion rates
• Own 90/180-day new hire outcomes using data and field observation
• Support competitive deal reviews; help create structure and tools for improvements
• Design repetitive solutions starting from ad-hoc micro-interventions (30-day improvement plans, peer coaching) in addition to broad programs

Onboarding & Methodology

• Redesign and operate with AI regional onboarding with structured curriculum (MEDDPICC, SFDC, competitive positioning) plus embedded field support
• Master MEDDPICC; audit discovery quality and coach on methodology adoption
• Work with managers in 1:1s to diagnose rep-specific barriers and enable managers to coach their teams

Program Management and AI-native operating model

• Manage regional onboarding timelines and content rollouts
• Partner with other GEO enablement
• Act as regional lead for EMEA content on the enablement platform: you are accountable for accuracy and regional relevance of what reps are served, including AI-generated material.
• Use AI to draft, adapt, translate, and localise enablement at speed
• Turn recurring questions and objections into durable, reusable assets

Desirable Skills, Knowledge, and Experience:

• 5-7 years sales enablement focused on field rep coaching and behavior change
• Proven track record diagnosing and closing rep skill gaps
• MEDDPICC or equivalent sales methodology mastery
• SFDC and AI fluency: comfortable pulling reports and modelling productivity signals
• Strong program management and stakeholder communication skills

Preferred Qualifications

• Sales manager coaching and 1:1 development experience
• Competitive win/loss analysis and field ride-along experience
• Productivity metrics and quota attainment analysis
• GTM or sales operations partnership in high-growth SaaS background

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [e-mail] or via mail at 101 Townsend St. San Francisco, CA 94107.