EMEA Product Marketing Manager, Transportation Tech

Transoft Solutions Inc.; Birmingham; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Transoft Solutions is seeking a Product Marketing Manager for our Birmingham (UK) office. This hybrid role focuses on translating market insights into compelling product positioning and go-to-market strategies to drive awareness and growth across EMEA.

You will collaborate with Product Management, Marketing and Sales to lead regional launches, develop customer-facing content, and enable sales teams with effective messaging and tools. A 3-5 year background in B2B software marketing is ideal.

Qualifications

• 3-5 years of product marketing experience in B2B software.
• Experience developing product positioning and go-to-market plans.
• Ability to translate complex product capabilities into clear customer benefits.
• Strong communication and project management skills.
• English language proficiency.
• Bachelor's degree in Marketing or related field preferred.
• Knowledge of transportation or civil engineering markets is a plus.

Responsibilities

• Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations BU portfolios, translating global product strategies into initiatives that support awareness, engagement and growth.
• Lead regional go-to-market planning and execution for product launches and strategic initiatives, aligning priorities, messaging, deliverables and timing.
• Gather and synthesize customer, market and competitive insights to identify regional opportunities and provide feedback to Product Management.
• Develop and refine product positioning and messaging for EMEA audiences based on market needs and competitive context.
• Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights.
• Plan and coordinate customer-facing product marketing content and programs across the journey (brochures, videos, blogs, webinars, onboarding).
• Manage multiple initiatives independently, coordinating cross-functional stakeholders and tracking progress.

Skills

Product marketing

Go-to-market

Launch management

Stakeholder coordination

English communication

Education

Bachelor's degree

Job description

Transoft Solutions is seeking a Product Marketing Manager for our Birmingham (UK) office. This hybrid role focuses on translating market insights into compelling product positioning and go-to-market strategies to drive awareness and growth across EMEA.

You will collaborate with Product Management, Marketing and Sales to lead regional launches, develop customer-facing content, and enable sales teams with effective messaging and tools. A 3-5 year background in B2B software marketing is ideal.