EMEA Marketing Director — Product & Brand

Sensor Tower; Greater London; Hybrid; GBP 110,000 - 150,000; Full time

Job summary

Sensor Tower is seeking a Regional Marketing Manager to lead marketing across Europe, the Middle East and Africa from London, with a hybrid work pattern (2-3 days in the office). You will shape the regional marketing strategy, build awareness, generate demand, and support pipeline growth with Sales and global Marketing.

This broad role emphasizes product and brand marketing. You will translate complex capabilities into clear messaging for EMEA audiences, collaborating with Product, Sales,

Qualifications

• Significant B2B marketing experience at senior/director level.
• Excellent writing and editing skills in English.
• Experience adapting global strategies for EMEA with regional insights.
• Ability to learn product quickly and partner with Product & Engineering on messaging.
• Strong cross-functional influence with regional Sales and global teams.
• Experience using CRM, marketing automation, and analytics tools.
• Sound strategic judgment with hands-on execution and leadership potential.
• Broad hands-on experience across demand generation, field marketing, content and ABM.

Responsibilities

• Drive the EMEA product marketing strategy and plan aligned with regional sales goals and global GTM.
• Translate product capabilities into customer value propositions and use cases for EMEA.
• Lead launches and beta programs with global Marketing and Product, incorporating regional needs.
• Plan and execute integrated campaigns across content, email, digital channels, ABM, and events.
• Collaborate with marketing leaders on regional events and campaigns.
• Equip regional Sales with localized decks, battlecards, and case studies.
• Collect customer feedback and market insights; share with global teams.
• Establish scalable processes and plan future hiring for the regional team.

Skills

B2B marketing

Written English

Cross-functional collaboration

Product messaging

CRM & marketing automation

Strategic planning

Tools

Salesforce

Looker

Buyer intent platforms

Job description

Sensor Tower is seeking a Regional Marketing Manager to lead marketing across Europe, the Middle East and Africa from London, with a hybrid work pattern (2-3 days in the office). You will shape the regional marketing strategy, build awareness, generate demand, and support pipeline growth with Sales and global Marketing.

This broad role emphasizes product and brand marketing. You will translate complex capabilities into clear messaging for EMEA audiences, collaborating with Product, Sales,