Product Marketing Manager

Transoft Solutions Inc.; Birmingham; Hybride; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Transoft Solutions is seeking a Product Marketing Manager for our Birmingham (UK) office. This hybrid role focuses on translating market insights into compelling product positioning and go-to-market strategies to drive awareness and growth across EMEA.

You will collaborate with Product Management, Marketing and Sales to lead regional launches, develop customer-facing content, and enable sales teams with effective messaging and tools. A 3-5 year background in B2B software marketing is ideal.

Qualifications

• 3-5 years of product marketing experience in B2B software.
• Experience developing product positioning and go-to-market plans.
• Ability to translate complex product capabilities into clear customer benefits.
• Strong communication and project management skills.
• English language proficiency.
• Bachelor's degree in Marketing or related field preferred.
• Knowledge of transportation or civil engineering markets is a plus.

Responsabilités

• Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations BU portfolios, translating global product strategies into initiatives that support awareness, engagement and growth.
• Lead regional go-to-market planning and execution for product launches and strategic initiatives, aligning priorities, messaging, deliverables and timing.
• Gather and synthesize customer, market and competitive insights to identify regional opportunities and provide feedback to Product Management.
• Develop and refine product positioning and messaging for EMEA audiences based on market needs and competitive context.
• Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights.
• Plan and coordinate customer-facing product marketing content and programs across the journey (brochures, videos, blogs, webinars, onboarding).
• Manage multiple initiatives independently, coordinating cross-functional stakeholders and tracking progress.

Connaissances

Product marketing

Go-to-market

Launch management

Stakeholder coordination

English communication

Formation

Bachelor's degree

Description du poste

Do you want to make a difference within the global transportation planning and design community? With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation and operational professionals. In its 35th year and with over 100,000 users in 150 countries worldwide, the company's success is a result of our people, our innovative and highly sought-after products, and the exceptional customer service that we deliver.

We currently have an opening for a Product Marketing Manager based in our Birmingham (UK) office. If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you!

NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office.

About the Opportunity:

Reporting to the Manager, Product Marketing for the Transportation, Safety & Operations BU, the Product Marketing Manager will play a key role in driving portfolio growth across EMEA.

2027 marks an important year for our portfolio growth across EMEA. We are committed to expanding AutoTURN's market penetration and accelerating growth of our flagship swept path analysis solution, while building greater momentum for our Safety & Operations portfolio. This role will be central to turning these ambitions into action.

Working closely with Product Management, Regional Marketing and Sales, you will translate customer, market and competitive insights into product positioning, messaging and go-to-market strategies that drive awareness, adoption and commercial growth. You will independently lead initiatives from planning through execution and evaluation, aligning cross-functional stakeholders and equipping sales teams with the programs, content and tools needed to reach more customers and grow our market presence.

In this role you will be expected to:

• Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations BU portfolios, translating global product strategies and business priorities into initiatives that support awareness, customer engagement and growth.
• Lead regional go-to-market planning and execution for product launches and strategic initiatives, working with Product Management, Regional Marketing and Sales to align priorities, messaging, deliverables and timing.
• Gather and synthesize customer, market and competitive insights to identify regional opportunities, inform product marketing strategy, and communicate relevant feedback and recommendations to Product Management and other stakeholders.
• Develop and refine product positioning and messaging for EMEA audiences, translating complex technical capabilities into clear, relevant customer benefits informed by market needs, customer insight and competitive context.
• Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights that help them communicate product value, address customer needs and support sales conversations.
• Plan and coordinate customer-facing product marketing content and programs across the customer journey, including product brochures, videos, blogs, webinars, onboarding content and other relevant channels, collaborating with internal teams and subject matter experts to deliver effective assets.
• Manage multiple product marketing initiatives independently, coordinating cross-functional stakeholders, prioritizing competing demands, tracking progress and ensuring programs are delivered effectively and aligned with business objectives.

About You:

• 3-5 years of experience in product marketing or a related B2B marketing role, ideally in software or a technical industry.
• Experience developing product positioning, go-to-market planning, launches and ongoing marketing programs.
• Ability to translate complex product capabilities into clear, compelling customer benefits for technical audiences.
• Strong communication, project management and analytical skills, with the ability to coordinate stakeholders and manage competing priorities independently.
• Ability to use customer feedback, market research and performance data to inform decisions and improve marketing activities.
• Experience developing marketing content and sales enablement materials, and collaborating with Product Management, Marketing, Sales and other cross-functional teams.
• Strong written and verbal communication skills in English.
• Bachelor's degree in Marketing, Business or a related field preferred.
• Knowledge of transportation, civil engineering or road safety markets, proficiency in additional languages, or a product marketing certification from PMA or PMI would be an asset.

About Us:

• We offer a flexible working environment that embraces both in-person and remote work;
• We offer a number of employee programs and benefits focused on healthcare, retirement savings, rewards and recognition;
• We're committed to providing professional growth and development opportunities;
• We give back to our communities through global initiatives and donations;
• We work hard, but we like to have fun too!

At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers. We are a collaborative group of individuals who value respect, professionalism, creativity, drive and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for everyone.

Candidates must be eligible to work in the country they have applied to work in. We wish to thank all applicants for their interest, however, only candidates under consideration will be contacted.