EMEA Panel Acquisition Marketing Lead

Kantar; City Of London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Opportunity to influence growth across

Exposure to international markets

Collaborative environment with experts

Job summary

Kantar Group Limited is seeking a Panel Acquisition Marketing Executive, EMEA, to lead cross-market acquisition strategies and optimise a diverse mix of digital channels. You will work with Global Panel and local stakeholders to drive recruitment, growth and efficient spend.

You will monitor performance, forecast needs, and collaborate with design teams to improve landing pages and user journeys, enabling data-driven decision-making across the region.

Qualifications

• Experience managing digital acquisition campaigns across multiple markets.
• Strong knowledge of paid search, paid social, affiliate marketing and acquisition strategies.
• Experience with digital analytics, reporting platforms and performance measurement tools.
• Ability to analyse complex data sets and translate findings into actionable recommendations.
• Experience managing budgets and forecasting outcomes.
• Strong understanding of conversion optimisation and customer acquisition metrics.
• Excellent stakeholder management and communication skills.
• Experience working with international or distributed teams.

Responsibilities

• Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs.
• Manage and optimise digital channels including paid search, paid social, affiliate marketing, SEO and referrals.
• Partner with Global Panel team to develop recruitment plans and drive panel growth.
• Monitor, analyse and report on campaign performance focusing on cost efficiency and conversion rates.
• Identify opportunities to test and scale new channels and partnerships.
• Own acquisition budgets, forecasting volume and tracking performance against targets.
• Collaborate with design and content teams to develop landing pages and email campaigns.
• Drive website and landing page optimisation initiatives to improve conversion.

Skills

Digital acquisition

Paid search

Paid social

Affiliate marketing

Conversion optimisation

Budget forecasting

Analytics platforms

Excel & PowerPoint

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

HasOffers

Microsoft Excel

PowerPoint

Job description

Kantar Group Limited is seeking a Panel Acquisition Marketing Executive, EMEA, to lead cross-market acquisition strategies and optimise a diverse mix of digital channels. You will work with Global Panel and local stakeholders to drive recruitment, growth and efficient spend.

You will monitor performance, forecast needs, and collaborate with design teams to improve landing pages and user journeys, enabling data-driven decision-making across the region.