Global Panel Growth & Engagement Director

M3 USA Corporation; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days annual leave

Participation in a company bonus

Group Life Cover 4x salary

Pension 4%/4% employee/employer

Vitality health

Staff discount scheme

Discounted gym membership

Job summary

M3 USA Corporation is seeking a Digital Growth & Panel Marketing Associate Director to accelerate global panel acquisition and engagement. You will design, test, and refine strategies across multiple brands to maximise ROI while ensuring a seamless respondent experience.

You will lead a global team, manage multi-channel campaigns, and drive content and brand governance. This role requires strong leadership and deep expertise in B2C marketing.

Qualifications

• Bachelor’s degree in business/marketing or related field.
• At least five years in B2C marketing or panel management.
• Proven leadership of marketing or panel teams.

Responsibilities

• Lead global panel marketing strategy across multiple brands.
• Design and execute campaigns to attract and retain participants.
• Optimise campaigns using data-driven ROI analyses.
• Team leadership with clear KPIs and professional development.
• Collaborate on UX improvements to end-to-end respondent experience.

Skills

Leadership

Digital marketing

Analytical thinking

Communication

Time management

Education

Bachelor’s degree in business administration, marketing, or related field

Tools

Google Analytics

SEO tools

Email automation

Social media platforms

Job description

M3 USA Corporation is seeking a Digital Growth & Panel Marketing Associate Director to accelerate global panel acquisition and engagement. You will design, test, and refine strategies across multiple brands to maximise ROI while ensuring a seamless respondent experience.

You will lead a global team, manage multi-channel campaigns, and drive content and brand governance. This role requires strong leadership and deep expertise in B2C marketing.