Global Panel Growth & Marketing Lead

M3Eu; England; Remote; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Company bonus scheme linked to perf

Group Life Cover 4x salary

Pension 4%/4% contributions

Vitality health

Staff discount scheme

Discounted gym membership

Job summary

M3Eu is seeking a Digital Growth & Panel Marketing Associate Director to drive global panel acquisition and engagement across multiple brands. You will design, test, and refine strategies to maximise participation, retention, and ROI while ensuring a seamless user experience across all channels.

You will lead a global team, develop data-driven marketing programs, optimise content, SEO, social media, email, and paid campaigns, and uphold brand governance to grow panel participation and lifetime

Qualifications

• Bachelor’s degree in business administration, marketing, or related field (or equivalent experience).
• Minimum 5 years managing market research panels or membership marketing.

Responsibilities

• Lead design and deployment of growth strategies to acquire and engage panel participants.
• Develop multi-channel campaigns (social, email, paid ads, SEO) and monitor KPI performance.
• Drive ROI-focused initiatives to increase participation and lifetime value.
• Oversee user experience across panel brands and optimise the respondent journey.
• Provide brand governance and strategic direction for panel branding and content.

Skills

B2C marketing

Digital marketing tools

Leadership

Analytical mindset

UX awareness

Education

Bachelor’s degree in business/marketing

Tools

SEO

PPC

Social media

Email automation

Job description

M3Eu is seeking a Digital Growth & Panel Marketing Associate Director to drive global panel acquisition and engagement across multiple brands. You will design, test, and refine strategies to maximise participation, retention, and ROI while ensuring a seamless user experience across all channels.

You will lead a global team, develop data-driven marketing programs, optimise content, SEO, social media, email, and paid campaigns, and uphold brand governance to grow panel participation and lifetime