Panel Acquisition Marketing Executive, EMEA

Kantar; City Of London; Vor Ort; GBP 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Opportunity to influence growth across

Exposure to international markets

Collaborative environment with experts

Zusammenfassung

Kantar Group Limited is seeking a Panel Acquisition Marketing Executive, EMEA, to lead cross-market acquisition strategies and optimise a diverse mix of digital channels. You will work with Global Panel and local stakeholders to drive recruitment, growth and efficient spend.

You will monitor performance, forecast needs, and collaborate with design teams to improve landing pages and user journeys, enabling data-driven decision-making across the region.

Qualifikationen

• Experience managing digital acquisition campaigns across multiple markets.
• Strong knowledge of paid search, paid social, affiliate marketing and acquisition strategies.
• Experience with digital analytics, reporting platforms and performance measurement tools.
• Ability to analyse complex data sets and translate findings into actionable recommendations.
• Experience managing budgets and forecasting outcomes.
• Strong understanding of conversion optimisation and customer acquisition metrics.
• Excellent stakeholder management and communication skills.
• Experience working with international or distributed teams.

Aufgaben

• Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs.
• Manage and optimise digital channels including paid search, paid social, affiliate marketing, SEO and referrals.
• Partner with Global Panel team to develop recruitment plans and drive panel growth.
• Monitor, analyse and report on campaign performance focusing on cost efficiency and conversion rates.
• Identify opportunities to test and scale new channels and partnerships.
• Own acquisition budgets, forecasting volume and tracking performance against targets.
• Collaborate with design and content teams to develop landing pages and email campaigns.
• Drive website and landing page optimisation initiatives to improve conversion.

Kenntnisse

Digital acquisition

Paid search

Paid social

Affiliate marketing

Conversion optimisation

Budget forecasting

Analytics platforms

Excel & PowerPoint

Ausbildung

Bachelor's degree in Marketing/Business/Analytics

Tools

HasOffers

Microsoft Excel

PowerPoint

Jobbeschreibung

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

Panel Acquisition Marketing Executive, EMEA

Responsibilities

• Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives.
• Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co‑registration programmes, SEO and referral initiatives.
• Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth.
• Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long‑term engagement.
• Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches.
• Build, manage and grow strategic affiliate and media partnerships, ensuring a high‑performing and balanced acquisition portfolio.
• Lead supplier evaluations, commercial negotiations and contract discussions.
• Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets.
• Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys.
• Drive website and landing page optimisation initiatives to improve conversion performance.
• Use reporting and visualisation tools to communicate performance insights and support data‑driven decision‑making.
• Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale.

Qualifications

• Experience managing digital acquisition or performance marketing campaigns across multiple markets.
• Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies.
• Experience with digital analytics, reporting platforms and performance measurement tools.
• Ability to analyse complex data sets and translate findings into actionable recommendations.
• Experience managing budgets, forecasting outcomes and delivering against growth targets.
• Strong understanding of conversion optimisation and customer acquisition metrics.
• Excellent stakeholder management and communication skills, with confidence to influence and present to a variety of audiences.
• Experience working collaboratively across international or geographically distributed teams.
• Strong commercial judgement, problem‑solving capabilities and a results‑focused mindset.
• Proficiency in Microsoft Excel, PowerPoint and broader reporting tools.
• Experience with affiliate tracking platforms such as HasOffers is beneficial but not essential.
• A bachelor's degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience.

Benefits

• Opportunity to influence growth across a strategically important region.
• Exposure to diverse international markets and digital acquisition programmes.
• Collaborative environment encouraging new ideas and experimentation.
• Opportunities to develop technical, commercial and leadership capabilities.
• Chance to work alongside experienced marketing, research and analytics professionals.
• Cultural focus on growth, purposeful collaboration and supporting colleague well‑being.

Location: London, South Bank Central, United Kingdom

Note: We cannot offer visa sponsorship for this role.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well‑being is taken into consideration.