EMEA Global Demand Marketing Director

Trimble Inc.; Milton Keynes; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Trimble Inc. is seeking a strategic leader to architect and drive regional demand generation across the EMEA market.

The role combines global vision with regional execution, using AI-driven strategies and digital automation to fuel scalable revenue growth for AECO and SaaS offerings. With 10+ years in B2B demand generation or revenue marketing, you will lead cross-functional teams across EMEA, partner with Sales/RevOps, and manage budgets and analytics to maximize ROI.

Qualifications

• 10+ years of progressive B2B demand generation or revenue marketing leadership.
• 5+ years of direct experience hiring, coaching, and inspiring cross-functional or cross-regional marketing teams across EMEA.
• Proven expertise applying AI technologies across campaign lifecycle management and personalization.
• Deep command of modern marketing stacks including Salesforce and predictive analytics platforms.
• Strong cross-cultural communication and senior stakeholder alignment.

Responsibilities

• Architect and execute the EMEA demand generation strategy to drive predictable pipeline growth across enterprise software markets
• Integrate AI workflows, predictive account scoring, and hyper-personalized content into daily campaign execution
• Inspire, coach, and scale a high-performing regional marketing team built for continuous innovation
• Partner seamlessly with Sales and RevOps leadership to establish seamless lead-to-opportunity management and maximize ROI
• Manage regional demand budgets, compliance, and full-funnel performance metrics using advanced predictive analytics
• You possess deep technical command of modern marketing stacks including Salesforce, 6Sense, and predictive analytics platforms

Skills

B2B demand generation

Revenue marketing leadership

AI in marketing

Cross-cultural communication

Stakeholder alignment

Tools

Salesforce

6Sense

Job description

Lead Regional Growth as our Next EMEA Global Demand Marketing Director!

Architect the regional demand engine for a global technology leader and drive high-impact pipeline generation across the EMEA region. In this strategic leadership role, you will unite global vision with regional execution, using modern AI-driven strategies and digital automation to power scalable revenue growth across Architecture, Engineering, Construction, and Operations.

About Us:

Trimble is an industrial technology company transforming the way the world works by delivering solutions that enable our customers to thrive. We create technologies that connect the digital and physical worlds, helping our customers increase productivity, quality, safety, and sustainability. From purpose-built products to enterprise-level solutions, our technology empowers professionals in construction, geospatial, government, transportation, and more.

AECO:

Trimble is empowering stakeholders through planning, design, construction and the entire asset lifecycle. The company's innovative and connected ecosystem of solutions improves coordination and collaboration between teams, phases and processes. Automating work and transforming workflows, Trimble is enabling teams to deliver with confidence at every turn.

What Makes This Role Great:

In this role, you will be the chief architect of EMEA revenue expansion, directly influencing regional market penetration while transforming traditional marketing into an AI-driven, highly efficient pipeline growth engine.

Key Exciting Responsibilities:

• Architect and execute the EMEA demand generation strategy to drive predictable pipeline growth across enterprise software markets
• Integrate cutting-edge AI workflows, predictive account scoring, and hyper-personalized content into daily campaign execution
• Inspire, coach, and scale a high-performing team of regional marketing leaders built for continuous innovation
• Partner seamlessly with Sales and RevOps leadership to establish seamless lead-to-opportunity management and maximize ROI
• Manage regional demand budgets, compliance, and full-funnel performance metrics using advanced predictive analytics
• You bring 10+ years of progressive B2B demand generation or revenue marketing leadership within complex SaaS or enterprise software environments
• You offer 5+ years of direct experience hiring, coaching, and inspiring cross-functional or cross-regional marketing teams across EMEA
• You demonstrate proven expertise applying AI technologies across campaign lifecycle management, personalization, and pipeline velocity
• You possess deep technical command of modern marketing stacks including Salesforce, 6Sense, and predictive analytics platforms
• You have a track record of effective cross-cultural communication and senior stakeholder alignment across a global matrix organization

Bonus Points For:

• Experience localizing Account-Based Experience (ABX) frameworks across diverse sub-regions in Europe
• Advanced knowledge of regional data privacy frameworks such as GDPR

Logistics:

Location:

Newcastle, Leeds, London or Milton Keynes, UK - Four days in office

Travel Requirement:

15%

Why You'll Love Working With Us:

At Trimble, we're not just a company that "does good" - we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world's most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow.

You'll work on projects that truly matter:

Our purpose-driven culture means you'll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste.

Collaborate with like-minded people:

Our strong internal culture is a "hidden gem." You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We're a company of "visionary pragmatists" who think boldly and build things that work.

Be an owner:

Trimble thrives on individuals who take initiative and embrace ownership. You'll find an entrepreneurial spirit where success is often "self-authored," empowering proactive "doers."

Demand Generation, Revenue Marketing, AECO, SaaS Marketing, EMEA Marketing Director, ABX, Marketing Operations, Pipeline Growth, AI Marketing, Construction Tech

At Trimble, our core values of Belong, Grow, and Innovate aren't just words—they're the foundation of our culture. We foster an environment where you are seen, heard, and valued (Belong); where you have an opportunity to build a career and drive our collective growth (Grow); and where your innovative ideas shape the future (Innovate). We believe in empowering local teams to create impactful strategies, ensuring our global vision resonates with every individual. Become part of a team where your contributions truly matter.

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