EMEA Global Demand Marketing Director

Trimble Inc.; Leeds; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Trimble seeks an experienced Lead Regional Growth to architect the EMEA demand engine and drive high-impact pipeline generation across Architecture, Engineering, Construction, and Operations. This strategic role combines global vision with regional execution using AI-driven strategies and digital automation to power scalable revenue growth.

The role requires 10+ years in B2B demand generation or revenue marketing within SaaS/enterprise software, plus 5+ years hiring and leading cross-regional

Qualifications

• 10+ years of progressive B2B demand generation or revenue marketing leadership
• 5+ years of direct experience hiring, coaching, and inspiring cross-functional or cross-regional marketing teams across EMEA
• Proven expertise applying AI technologies across campaign lifecycle management, personalization, and pipeline velocity
• Deep technical command of modern marketing stacks including Salesforce, 6Sense, and predictive analytics platforms
• Track record of effective cross-cultural communication and senior stakeholder alignment across a global matrix organization

Responsibilities

• Architect and execute the EMEA demand generation strategy to drive predictable pipeline growth across enterprise software markets
• Integrate cutting-edge AI workflows, predictive account scoring, and hyper-personalized content into daily campaign execution
• Inspire, coach, and scale a high-performing team of regional marketing leaders built for continuous innovation
• Partner seamlessly with Sales and RevOps leadership to establish seamless lead-to-opportunity management and maximize ROI
• Manage regional demand budgets, compliance, and full-funnel performance metrics using advanced predictive analytics

Skills

B2B demand generation

Revenue marketing leadership

AI in marketing

Salesforce

6Sense

Cross-cultural communication

Stakeholder alignment

Team leadership

Tools

Predictive analytics platforms

Job description

Lead Regional Growth as our Next EMEA Global Demand Marketing Director!

Architect the regional demand engine for a global technology leader and drive high-impact pipeline generation across the EMEA region. In this strategic leadership role, you will unite global vision with regional execution, using modern AI-driven strategies and digital automation to power scalable revenue growth across Architecture, Engineering, Construction, and Operations.

About Us:

Trimble is an industrial technology company transforming the way the world works by delivering solutions that enable our customers to thrive. We create technologies that connect the digital and physical worlds, helping our customers increase productivity, quality, safety, and sustainability. From purpose-built products to enterprise-level solutions, our technology empowers professionals in construction, geospatial, government, transportation, and more.

AECO:

Trimble is empowering stakeholders through planning, design, construction and the entire asset lifecycle. The company’s innovative and connected ecosystem of solutions improves coordination and collaboration between teams, phases and processes. Automating work and transforming workflows, Trimble is enabling teams to deliver with confidence at every turn.

What Makes This Role Great:

In this role, you will be the chief architect of EMEA revenue expansion, directly influencing regional market penetration while transforming traditional marketing into an AI-driven, highly efficient pipeline growth engine.

Key Exciting Responsibilities:

• Architect and execute the EMEA demand generation strategy to drive predictable pipeline growth across enterprise software markets
• Integrate cutting-edge AI workflows, predictive account scoring, and hyper-personalized content into daily campaign execution
• Inspire, coach, and scale a high-performing team of regional marketing leaders built for continuous innovation
• Partner seamlessly with Sales and RevOps leadership to establish seamless lead-to-opportunity management and maximize ROI
• Manage regional demand budgets, compliance, and full-funnel performance metrics using advanced predictive analytics
• You bring 10+ years of progressive B2B demand generation or revenue marketing leadership within complex SaaS or enterprise software environments
• You offer 5+ years of direct experience hiring, coaching, and inspiring cross-functional or cross-regional marketing teams across EMEA
• You demonstrate proven expertise applying AI technologies across campaign lifecycle management, personalization, and pipeline velocity
• You possess deep technical command of modern marketing stacks including Salesforce, 6Sense, and predictive analytics platforms
• You have a track record of effective cross-cultural communication and senior stakeholder alignment across a global matrix organization

Bonus Points For:

• Experience localizing Account-Based Experience (ABX) frameworks across diverse sub-regions in Europe
• Advanced knowledge of regional data privacy frameworks such as GDPR

Logistics:

Location:

Newcastle, Leeds, or London, UK - Four days in office

Travel Requirement:

15%

Why You’ll Love Working With Us:

At Trimble, we’re not just a company that “does good”—we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world’s most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow.

You’ll work on projects that truly matter:

Our purpose-driven culture means you’ll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste.

Collaborate with like-minded people:

Our strong internal culture is a “hidden gem.” You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We’re a company of “visionary pragmatists” who think boldly and build things that work.

Be an owner:

Trimble thrives on individuals who take initiative and embrace ownership. You’ll find an entrepreneurial spirit where success is often “self-authored,” empowering proactive “doers.”

Demand Generation, Revenue Marketing, AECO, SaaS Marketing, EMEA Marketing Director, ABX, Marketing Operations, Pipeline Growth, AI Marketing, Construction Tech

Candidate Privacy Notices by Country

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