EMEA Demand Marketing Director — AI-Driven Pipeline Leader

Trimble Inc.; Leeds; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Trimble seeks an experienced Lead Regional Growth to architect the EMEA demand engine and drive high-impact pipeline generation across Architecture, Engineering, Construction, and Operations. This strategic role combines global vision with regional execution using AI-driven strategies and digital automation to power scalable revenue growth.

The role requires 10+ years in B2B demand generation or revenue marketing within SaaS/enterprise software, plus 5+ years hiring and leading cross-regional

Qualifications

• 10+ years of progressive B2B demand generation or revenue marketing leadership
• 5+ years of direct experience hiring, coaching, and inspiring cross-functional or cross-regional marketing teams across EMEA
• Proven expertise applying AI technologies across campaign lifecycle management, personalization, and pipeline velocity
• Deep technical command of modern marketing stacks including Salesforce, 6Sense, and predictive analytics platforms
• Track record of effective cross-cultural communication and senior stakeholder alignment across a global matrix organization

Responsibilities

• Architect and execute the EMEA demand generation strategy to drive predictable pipeline growth across enterprise software markets
• Integrate cutting-edge AI workflows, predictive account scoring, and hyper-personalized content into daily campaign execution
• Inspire, coach, and scale a high-performing team of regional marketing leaders built for continuous innovation
• Partner seamlessly with Sales and RevOps leadership to establish seamless lead-to-opportunity management and maximize ROI
• Manage regional demand budgets, compliance, and full-funnel performance metrics using advanced predictive analytics

Skills

B2B demand generation

Revenue marketing leadership

AI in marketing

Salesforce

6Sense

Cross-cultural communication

Stakeholder alignment

Team leadership

Tools

Predictive analytics platforms

Job description

Trimble seeks an experienced Lead Regional Growth to architect the EMEA demand engine and drive high-impact pipeline generation across Architecture, Engineering, Construction, and Operations. This strategic role combines global vision with regional execution using AI-driven strategies and digital automation to power scalable revenue growth.

The role requires 10+ years in B2B demand generation or revenue marketing within SaaS/enterprise software, plus 5+ years hiring and leading cross-regional