EMEA Financial Services Field Marketing Lead

Equinix; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Equinix is seeking a Senior Field Marketing Manager to lead the EMEA Financial Services marketing strategy and activation plans. You will align global campaigns to regional programmes and partner with Sales to drive demand and pipeline for large FSI customers.

You will collaborate across field, demand generation and partner teams, translating insights into actionable initiatives. A global, matrixed environment requires influencing diverse stakeholders and delivering measurable outcomes.

Qualifications

• Consolidated experience in Field and ABM Marketing.
• Knowledge of the FSI market and its challenges.
• Experience at Regional level or Country level for a global customer.
• Ability to influence stakeholders from different departments.

Responsibilities

• Owns and develop the EMEA Financial Services marketing strategy and annual activation plan, aligned to growth priorities, target accounts and pipeline requirements, Translate global campaigns and propositions into relevant EMEA programmes
• Act as the strategic marketing partner to EMEA Financial Services sales leadership, recommending market opportunities and investment choices in harmony with commercial objectives and success measures.
• Design and execute ABM programmes to generate demand, develop whitespace and accelerate opportunities.
• Use pipeline insights to identify gaps and coordinate follow-ups with sales and sales development.
• Partner with country field marketing teams to embed Financial Services priorities into events and programmes.
• Monitor market trends and translate insights into actionable marketing recommendations.
• Manage the EMEA Financial Services marketing budget, agencies and suppliers.

Skills

Field marketing

ABM marketing

FSI market knowledge

Stakeholder influence

Job description

Equinix is seeking a Senior Field Marketing Manager to lead the EMEA Financial Services marketing strategy and activation plans. You will align global campaigns to regional programmes and partner with Sales to drive demand and pipeline for large FSI customers.

You will collaborate across field, demand generation and partner teams, translating insights into actionable initiatives. A global, matrixed environment requires influencing diverse stakeholders and delivering measurable outcomes.