EMEA Field Marketing & Partner Lead

Frontdoor Defense; Greater London; Hybrid; GBP 120,000 - 146,000; Full time

Job summary

SambaNova Systems in London is seeking an experienced EMEA Field Marketing Manager to lead regional field and partner marketing initiatives and drive pipeline growth. You will align investments with sales priorities, accelerate partner engagement, and deliver high-impact field programs that contribute directly to bookings.

The role requires 8+ years in B2B enterprise technology marketing, with a proven ability to generate measurable pipeline and revenue impact, partnering with sales and regional

Qualifications

• 8+ years in B2B enterprise technology marketing.
• Proven track record of programs that generate measurable pipeline and revenue impact.
• Experience partnering with enterprise sales and regional leadership.
• Strong understanding of account-based marketing, partner ecosystems, and enterprise buying motions.
• Experience managing executive events and customer engagement programs.
• Analytical mindset with ability to optimize investment decisions.
• Excellent communication, project management, and cross-functional collaboration skills.

Responsibilities

• Own the regional field marketing activations strategy and execution plan aligned to quarterly and annual pipeline goals.
• Partner with Comms, Demand Gen, Marketing Ops, Product Marketing, and Digital teams to localize global campaigns and optimize regional performance.
• Track, measure, and report on marketing contribution to pipeline, bookings, and ROI.
• Plan and execute regional events, executive roundtables, customer workshops, and third-party sponsorships.
• Develop ABM programs in partnership with Sales to engage target accounts.
• Support executive engagement opportunities, including customer meetings, industry conferences, and VIP experiences.
• Ensure consistent follow-up and campaign orchestration before, during, and after activations.
• Lead regional partner marketing strategy across cloud, technology, channel, and strategic alliance partners.
• Build and execute joint go-to-market campaigns, co-sponsored events, webinars, and content syndication programs.
• Collaborate with partner account teams to maximize MDF investments and drive pipeline.
• Support partner enablement initiatives and scale SambaNova solutions across the ecosystem.
• Act as central marketing point of contact for regional Sales, Partner, and Business Development teams.
• Partner with Marketing Operations to ensure accurate campaign tracking and attribution.
• Work with Corporate Marketing to amplify regional customer stories and thought leadership.
• Provide market insights to influence product marketing and leadership.

Skills

Field marketing

Partner marketing

Demand generation

ABM

Executive events

Campaign optimization

Cross-functional collaboration

Analytics

Tools

Salesforce

Marketing automation platforms

Marketing analytics tools

Job description

SambaNova Systems in London is seeking an experienced EMEA Field Marketing Manager to lead regional field and partner marketing initiatives and drive pipeline growth. You will align investments with sales priorities, accelerate partner engagement, and deliver high-impact field programs that contribute directly to bookings.

The role requires 8+ years in B2B enterprise technology marketing, with a proven ability to generate measurable pipeline and revenue impact, partnering with sales and regional