EMEA Field Marketing Lead - UKI Focus

LE0003 Relativity Global LLC; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Job summary

Relativity Global LLC in London is seeking a hands-on Senior Specialist, EMEA Field Marketing to execute field marketing and demand generation programmes across EMEA with a UKI focus. You will drive regional marketing strategy through digital campaigns and in-person experiences that engage priority accounts and pipeline.

Working with the EMEA Field Marketing Manager and global teams, you regionalise campaigns for local audiences, manage end-to-end events from planning to follow-up, and deliver

Qualifications

• Bachelor’s degree in marketing or a related field.
• 3+ years' professional experience in B2B marketing, including hands-on field marketing or events.
• Experience executing integrated marketing campaigns across digital and in-person channels.
• Hands-on experience with marketing automation and CRM platforms such as Marketo and Salesforce.
• Strong project management and organisational skills with attention to detail.

Responsibilities

• Execute EMEA field marketing programmes, with UKI as the priority market, to support pipeline and commercial goals.
• Deliver regional go-to-market plans and campaigns with the EMEA Field Marketing Manager and Sales.
• Deliver integrated programmes across events, digital and demand generation, from planning through to follow-up.
• Adapt global campaigns for regional audiences and support local initiatives that build awareness, engagement and demand.
• Partner with Sales and BDR teams on audience acquisition and account engagement, reaching priority accounts and personas.
• Manage programme logistics and budgets within agreed parameters, coordinating vendors and maintaining accurate spend tracking.
• Manage lead capture, follow-up and reporting, maintaining accurate data in Salesforce and Marketo and supporting opportunity progression.
• Work with Global Content to regionalise content and customer stories and provide Sales with relevant market-facing assets.
• Track and report on programme performance, using insights to support continuous improvement.

Skills

CRO

CRM

Demand Generation

Digital Marketing

Lead Generation

Marketing Automation

Marketing Strategies

Market Research

Project Management

Sales Enablement

Education

Bachelor's degree in marketing or related field

Tools

Marketo

Salesforce

Job description

Relativity Global LLC in London is seeking a hands-on Senior Specialist, EMEA Field Marketing to execute field marketing and demand generation programmes across EMEA with a UKI focus. You will drive regional marketing strategy through digital campaigns and in-person experiences that engage priority accounts and pipeline.

Working with the EMEA Field Marketing Manager and global teams, you regionalise campaigns for local audiences, manage end-to-end events from planning to follow-up, and deliver