EMEA Digital Marketing Strategy Lead

The Walt Disney Company

Greater London

Hybrid

GBP 70,000 - 90,000

Full time

3 days ago
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Benefits offered by this job

25 days annual leave
Private medical & dental insurance
Theme park admissions
Disney discounts
Parental leave
Employee Resource Groups

Job summary

The Walt Disney Company, London-based, is seeking a Senior Manager, Digital Marketing to lead Disney+'s regional marketing across Europe, Middle East and Africa. The role focuses on uniting awareness and performance marketing, embedding a culture of testing and optimization, and driving ROI.

You will partner with global stakeholders, media agencies and platform owners to translate data into a clear narrative for senior leadership, while collaborating with brand, content and performance teams to

Qualifications

  • Proven track record defining and executing digital marketing strategies across awareness and performance channels.
  • Strong senior-level experience in fast-paced environments.
  • Extensive experience building and executing A/B testing roadmaps.
  • Experience collaborating with media agencies and platform owners (Meta, Google) to plan and optimise campaigns.

Responsibilities

  • Lead regional EMEA digital marketing to integrate awareness and acquisition strategies.
  • Develop and execute the testing roadmap with global stakeholders.
  • Champion iterative testing and best-practice adoption across media planning and creative.
  • Collaborate with Disney+ brand teams, content teams and media partners to align planning and execution.

Skills

Digital marketing strategy
Senior-level experience
A/B testing roadmap
Agency & platform partnerships

Job description

The Walt Disney Company, London-based, is seeking a Senior Manager, Digital Marketing to lead Disney+'s regional marketing across Europe, Middle East and Africa. The role focuses on uniting awareness and performance marketing, embedding a culture of testing and optimization, and driving ROI.

You will partner with global stakeholders, media agencies and platform owners to translate data into a clear narrative for senior leadership, while collaborating with brand, content and performance teams to

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