Senior Manager, Digital Marketing, EMEA (Fixed Term Contract)

2004 The Walt Disney Company Limited; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Disney Theme Parks access

Discounts on Disney merchandise

Parental leave

Employee Resource Groups

Job summary

The Walt Disney Company in London is seeking a Senior Manager, Digital Marketing for EMEA on a fixed-term contract. You will lead regional digital marketing across awareness and performance, driving testing and best practices with media partners and internal teams.

The role emphasizes data-led storytelling and collaboration across content launches, aligned with Disney+ campaigns. Reporting to the EMEA Customer Acquisition leader, the role is based in London with hybrid work options.

Qualifications

• Successful track record defining and implementing digital marketing strategies across awareness and performance marketing.
• Senior level experience with cross-functional collaboration and stakeholder influence.
• Extensive experience developing and executing A/B testing roadmaps.
• Proven experience partnering with media agencies and platform owners (Meta, Google) to plan and optimise campaigns.

Responsibilities

• Lead regional (EMEA) digital marketing efforts to unify awareness and acquisition into one integrated approach.
• Develop and execute a testing roadmap in partnership with key global stakeholders.
• Champion iterative testing and optimisations across media planning and creative.
• Collaborate with Disney+ brand teams, content launches, agencies, and internal media buyers to improve ROI.
• Monitor KPIs and report progress to senior leadership with clear narratives.

Skills

Digital marketing strategy

A/B testing

Stakeholder management

Data storytelling

Tools

Meta Ads

Google Ads

Job description

Senior Manager, Digital Marketing, EMEA (Fixed Term Contract)

Req ID: 10159441

About the Role & Team

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished. Disney+ is The Walt Disney Company's Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs). The Disney+ team is responsible for the country launches and day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.

The Senior Manager, Digital Marketing will play a key role in maximising the effectiveness of Disney+'s digital marketing across the full funnel, from awareness through to performance marketing, and in embedding a culture of testing, optimisation and best practice across media planning and creative.

Reporting to the Director, EMEA Customer Acquisition and Retention, the Senior Manager, Digital Marketing will lead regional (EMEA) efforts to bring awareness and acquisition digital marketing together into a single, integrated approach, championing iterative testing and best practice adoption.

They will do this by partnering closely with the team responsible for promoting the Disney+ brand, the teams responsible for launching new shows, and the teams responsible for performance marketing (global, regional and local), as well as our media agencies and internal media buying teams.

They will also work directly with key media owners to ensure tests deliver against our business objectives, translating results into a clear, actionable narrative for senior stakeholders.

The ideal candidate is a numerically confident digital marketer with a strong track record across awareness and performance marketing.

They are a natural collaborator who thrives in ambiguous, fast-paced, cross-functional environments, and who can influence stakeholders at all levels through clear, data-led storytelling.

You’ll join a team grounded in our Disney values - acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community.

These values shape how we work and how we support one another every day.

This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

What You Will Do

Strategy & Planning

• Lead regional (EMEA) efforts to bring together awareness and acquisition digital marketing into a single, integrated approach.
• Develop and execute, in partnership with key global stakeholders, the digital marketing testing roadmap.

Testing & Optimisation

• Champion iterative testing, optimisations and best practice adoption across media planning and creative.
• Partner with internal marketing teams, internal and external agencies, and media owners to deliver effectiveness and efficiency improvements, maximising ROI.
• Work directly with key media owners to ensure tests deliver against business objectives.

Cross-Functional Collaboration

• Partner with the team responsible for promoting the Disney+ brand to ensure digital marketing activity is aligned with wider brand campaigns.
• Partner with the teams responsible for launching new shows to ensure digital marketing supports key content moments.
• Partner with performance marketing teams (global, regional and local), media agencies and internal media buying teams to align on planning and execution.

Reporting & Governance

• Monitor KPIs and report progress, gaps and opportunities to senior leadership, distilling data into a clear and concise narrative.

Required Qualifications & Skills

Must-Have

• Successful track record in defining and implementing digital marketing strategies (across awareness and performance marketing) in a subscription or other fast-paced industry.
• Strong professional, senior level experience.
• Extensive experience developing and executing A/B testing roadmaps.
• Extensive experience partnering with media agencies and platform owners (e.g. Meta, Google) to plan, execute and optimise campaigns.

Nice-to-Have

• EMEA level experience.
• Experience in the SVOD industry.

Core Competencies

• Numerical, with an ability to distil figures into a narrative that is clear and concise.
• Excellent influencing and stakeholdering skills.
• Strong presentation and communication skills.
• Thrives in an ambiguous, fast-paced and cross-functional environment.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own. Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.
• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more. Offerings are subject to availability and may be seasonal, and subject to applicable rules, restrictions, and eligibility requirements.
• Excellent parental and guardian leave
• Employee Resource Groups - WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Employment Type

Full time

Location

London, United Kingdom