EMEA CRM & Email Marketing Lead

Walt Disney World; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance & dentalcare

Disney theme park admission

Job summary

Disney Destinations International (DDI) is seeking a CRM Manager to lead audience-led CRM and email marketing programmes across Walt Disney World, Disneyland Paris and Disney Cruise Line in the UK & Ireland and wider EMEA markets.

Reporting to the Senior Marketing Manager, this role focuses on lifecycle marketing, data-led campaigns and commercial performance with a strong on-site presence in our London office.

Responsibilities

• Develop and lead the annual EMEA CRM strategy across Walt Disney World, Disneyland Paris and Disney Cruise Line, aligning customer journeys and email communications to business objectives.
• Build, manage and optimise email campaigns and automated journeys within Salesforce Marketing Cloud, ensuring brand excellence, accuracy and strong customer experience.
• Deliver end-to-end CRM campaign planning, including annual, monthly and weekly calendars, audience targeting, creative development, testing and deployment.
• Work with internal stakeholders and external agencies to brief, develop and deliver CRM creative assets and campaigns.
• Collaborate with EMEA CRM, Data & Analytics and Deployment teams to ensure campaigns are data-led, measurable and commercially effective.
• Analyse campaign performance, establish KPIs and implement test-and-learn programmes to improve engagement, conversion, deliverability and revenue contribution.
• Develop audience segmentation and targeting strategies using customer insights and behavioural data.
• Ensure all CRM activity complies with GDPR, privacy regulations and internal governance standards.
• Manage CRM budgets, vendor relationships, purchase orders and reconciliation activities.
• Present performance updates, insights and strategic recommendations to senior stakeholders and leadership teams.

Job description

Disney Destinations International (DDI) is seeking a CRM Manager to lead audience-led CRM and email marketing programmes across Walt Disney World, Disneyland Paris and Disney Cruise Line in the UK & Ireland and wider EMEA markets.

Reporting to the Senior Marketing Manager, this role focuses on lifecycle marketing, data-led campaigns and commercial performance with a strong on-site presence in our London office.