Senior Manager, EMEA Digital Marketing — Strategy & Testing

2004 The Walt Disney Company Limited; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Disney Theme Parks access

Discounts on Disney merchandise

Parental leave

Employee Resource Groups

Job summary

The Walt Disney Company in London is seeking a Senior Manager, Digital Marketing for EMEA on a fixed-term contract. You will lead regional digital marketing across awareness and performance, driving testing and best practices with media partners and internal teams.

The role emphasizes data-led storytelling and collaboration across content launches, aligned with Disney+ campaigns. Reporting to the EMEA Customer Acquisition leader, the role is based in London with hybrid work options.

Qualifications

• Successful track record defining and implementing digital marketing strategies across awareness and performance marketing.
• Senior level experience with cross-functional collaboration and stakeholder influence.
• Extensive experience developing and executing A/B testing roadmaps.
• Proven experience partnering with media agencies and platform owners (Meta, Google) to plan and optimise campaigns.

Responsibilities

• Lead regional (EMEA) digital marketing efforts to unify awareness and acquisition into one integrated approach.
• Develop and execute a testing roadmap in partnership with key global stakeholders.
• Champion iterative testing and optimisations across media planning and creative.
• Collaborate with Disney+ brand teams, content launches, agencies, and internal media buyers to improve ROI.
• Monitor KPIs and report progress to senior leadership with clear narratives.

Skills

Digital marketing strategy

A/B testing

Stakeholder management

Data storytelling

Tools

Meta Ads

Google Ads

Job description

The Walt Disney Company in London is seeking a Senior Manager, Digital Marketing for EMEA on a fixed-term contract. You will lead regional digital marketing across awareness and performance, driving testing and best practices with media partners and internal teams.

The role emphasizes data-led storytelling and collaboration across content launches, aligned with Disney+ campaigns. Reporting to the EMEA Customer Acquisition leader, the role is based in London with hybrid work options.