EMEA Customer Insight & Growth Strategist

United Kingdom Avis Budget Services Limited; Bracknell; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Travel opportunities across Europe

Job summary

Avis Budget Group is seeking a Customer Insight & Research Manager to own the EMEA insight roadmap, integrating qualitative and quantitative studies to drive commercial decisions. You will build segmentation, weave together CRM, transactional and market data, and deliver actionable recommendations to senior stakeholders.

Travel approximately monthly in Europe and work in a hybrid setup from Bracknell, UK. Fluency in multiple European languages is advantageous.

Qualifications

• Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.
• Proven experience across qualitative and quantitative research.
• Expertise in segmentation, concept/proposition testing, brand tracking and customer journey research.
• Experience combining research with behavioural, transactional and digital data.
• Strong analytical, commercial, storytelling and stakeholder management skills.
• Experience managing research agencies and suppliers.
• Familiarity with Qualtrics, Tableau, Power BI, Adobe Analytics or equivalent is advantageous.

Responsibilities

• Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.
• Lead qualitative and quantitative research, from defining the question through to actionable recommendations.
• Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.
• Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.
• Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.
• Build competitor and market intelligence to identify emerging trends and opportunities.
• Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.
• Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.

Skills

Customer insights

Qualitative research

Quantitative research

Segmentation

Stakeholder management

Research partnerships

Tools

Qualtrics

Tableau

Power BI

Adobe Analytics

Job description

Avis Budget Group is seeking a Customer Insight & Research Manager to own the EMEA insight roadmap, integrating qualitative and quantitative studies to drive commercial decisions. You will build segmentation, weave together CRM, transactional and market data, and deliver actionable recommendations to senior stakeholders.

Travel approximately monthly in Europe and work in a hybrid setup from Bracknell, UK. Fluency in multiple European languages is advantageous.