EMEA Customer Insight Lead for Growth & Strategy

avisbudget; Bracknell; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Avis Budget Group in Bracknell, United Kingdom, is seeking a Customer Insight & Research Manager to own the EMEA insights roadmap, lead qualitative and quantitative research, and turn data into actionable recommendations that influence propositions, campaigns and customer experience.

Reporting to the Propositions & Campaigns Director, you’ll partner with Marketing, Proposition, Digital and regional teams, managing research agencies and applying tools to deepen our understanding of customers,

Qualifications

• Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.
• Proven experience across qualitative and quantitative research.
• Expertise in segmentation, concept/proposition testing, brand tracking and customer journey research.
• Experience combining research with behavioural, transactional and digital data.
• Strong analytical, commercial, storytelling and stakeholder management skills.
• Experience managing research agencies and suppliers.

Responsibilities

• Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.
• Lead qualitative and quantitative research, from defining the question through to actionable recommendations.
• Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.
• Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.
• Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.
• Build competitor and market intelligence to identify emerging trends and opportunities.
• Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.
• Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.

Skills

Customer insight

Qualitative research

Quantitative research

Segmentation

Brand tracking

Stakeholder management

Storytelling

Tools

Qualtrics

Tableau

Power BI

Adobe Analytics

Job description

Avis Budget Group in Bracknell, United Kingdom, is seeking a Customer Insight & Research Manager to own the EMEA insights roadmap, lead qualitative and quantitative research, and turn data into actionable recommendations that influence propositions, campaigns and customer experience.

Reporting to the Propositions & Campaigns Director, you’ll partner with Marketing, Proposition, Digital and regional teams, managing research agencies and applying tools to deepen our understanding of customers,