Customer Insight & Research Manager

United Kingdom Avis Budget Services Limited; Bracknell; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Travel opportunities across Europe

Job summary

Avis Budget Group is seeking a Customer Insight & Research Manager to own the EMEA insight roadmap, integrating qualitative and quantitative studies to drive commercial decisions. You will build segmentation, weave together CRM, transactional and market data, and deliver actionable recommendations to senior stakeholders.

Travel approximately monthly in Europe and work in a hybrid setup from Bracknell, UK. Fluency in multiple European languages is advantageous.

Qualifications

• Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.
• Proven experience across qualitative and quantitative research.
• Expertise in segmentation, concept/proposition testing, brand tracking and customer journey research.
• Experience combining research with behavioural, transactional and digital data.
• Strong analytical, commercial, storytelling and stakeholder management skills.
• Experience managing research agencies and suppliers.
• Familiarity with Qualtrics, Tableau, Power BI, Adobe Analytics or equivalent is advantageous.

Responsibilities

• Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.
• Lead qualitative and quantitative research, from defining the question through to actionable recommendations.
• Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.
• Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.
• Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.
• Build competitor and market intelligence to identify emerging trends and opportunities.
• Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.
• Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.

Skills

Customer insights

Qualitative research

Quantitative research

Segmentation

Stakeholder management

Research partnerships

Tools

Qualtrics

Tableau

Power BI

Adobe Analytics

Job description

Customer Insight & Research Manager
Location: Bracknell, UK | Hybrid, minimum 3 days per week
Travel: Approximately once a month across Europe
Languages: Spanish, French, Italian or German advantageous

Make customer insight drive better decisions

Avis Budget Group is looking for an experienced, commercially minded Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors and turn insight into action.

What you’ll do

Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.

Lead qualitative and quantitative research, from defining the question through to actionable recommendations.

Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.

Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.

Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.

Build competitor and market intelligence to identify emerging trends and opportunities.

Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.

Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.

What you’ll bring

Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.

Proven experience across qualitative and quantitative research.

Expertise in areas such as segmentation, concept/proposition testing, brand tracking and customer journey research.

Experience combining research with behavioural, transactional and digital data.

Strong analytical, commercial, storytelling and stakeholder management skills.

Experience managing research agencies and suppliers.

Familiarity with Qualtrics, Tableau, Power BI, Adobe Analytics or equivalent is advantageous.

Additional European languages are a plus.

About you

You’re naturally curious about why customers behave and choose as they do.

You can turn complex evidence into simple, commercially meaningful insight, challenge assumptions and influence senior stakeholders.

Most importantly, you understand that great insight isn’t just interesting — it changes what a business does.

What success looks like

Your work will help us build a trusted understanding of our customers, embed insight into proposition, brand and acquisition decisions, improve decision-making and demonstrate measurable impact on commercial performance and customer outcomes.

Bracknell
Bracknell Forest
United Kingdom

A vehicle rental provider of choice for travelers around the world, Avis Budget Group is powered by our people, our partners, and technology. We operate some of the most recognized brands in the industry through Avis, Budget, and Zipcar, along with local brands such as Payless, France Cars, Apex, and Maggiore.