Customer Insight & Research Manager

avisbudget; Bracknell; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Avis Budget Group in Bracknell, United Kingdom, is seeking a Customer Insight & Research Manager to own the EMEA insights roadmap, lead qualitative and quantitative research, and turn data into actionable recommendations that influence propositions, campaigns and customer experience.

Reporting to the Propositions & Campaigns Director, you’ll partner with Marketing, Proposition, Digital and regional teams, managing research agencies and applying tools to deepen our understanding of customers,

Qualifications

• Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.
• Proven experience across qualitative and quantitative research.
• Expertise in segmentation, concept/proposition testing, brand tracking and customer journey research.
• Experience combining research with behavioural, transactional and digital data.
• Strong analytical, commercial, storytelling and stakeholder management skills.
• Experience managing research agencies and suppliers.

Responsibilities

• Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.
• Lead qualitative and quantitative research, from defining the question through to actionable recommendations.
• Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.
• Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.
• Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.
• Build competitor and market intelligence to identify emerging trends and opportunities.
• Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.
• Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.

Skills

Customer insight

Qualitative research

Quantitative research

Segmentation

Brand tracking

Stakeholder management

Storytelling

Tools

Qualtrics

Tableau

Power BI

Adobe Analytics

Job description

Customer Insight & Research Manager

Location: Bracknell, UK | Hybrid, minimum 3 days per week

Travel: Approximately once a month across Europe

Languages: Spanish, French, Italian or German advantageous

Make customer insight drive better decisions

Avis Budget Group is looking for an experienced, commercially minded Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors and turn insight into action.

Reporting to the Propositions & Campaigns Director, you'll be the voice of the customer across our International/EMEA business, influencing proposition, brand, acquisition, campaigns and customer experience.

What you’ll do

• Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.
• Lead qualitative and quantitative research, from defining the question through to actionable recommendations.
• Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.
• Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.
• Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.
• Build competitor and market intelligence to identify emerging trends and opportunities.
• Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.
• Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.

What you’ll bring

• Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.
• Proven experience across qualitative and quantitative research.
• Expertise in areas such as segmentation, concept/proposition testing, brand tracking and customer journey research.
• Experience combining research with behavioural, transactional and digital data.
• Strong analytical, commercial, storytelling and stakeholder management skills.
• Experience managing research agencies and suppliers.
• Familiarity with Qualtrics, Tableau, Power BI, Adobe Analytics or equivalent is advantageous.
• Additional European languages are a plus.

About you

You’re naturally curious about why customers behave and choose as they do. You can turn complex evidence into simple, commercially meaningful insight, challenge assumptions and influence senior stakeholders.

Most importantly, you understand that great insight isn't just interesting - it changes what a business does.

What success looks like

Your work will help us build a trusted understanding of our customers, embed insight into proposition, brand and acquisition decisions, improve decision-making and demonstrate measurable impact on commercial performance and customer outcomes.

Bracknell

Bracknell Forest

United Kingdom