CRM Marketing Manager – EMEA Lifecycle & Growth

Fender; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Fender Musical Instruments Corporation is seeking an analytical and creative CRM Marketing Manager to strategise and execute lifecycle campaigns across the EMEA region, focusing on sales, engagement, retention, and winback. You will strengthen Fender EMEA’s CRM programs and collaborate with the eCommerce team to drive conversions.

The ideal candidate has deep experience in marketing automation, CRM tools, audience segmentation, and GDPR considerations, with a proven ability to translate data

Qualifications

• Proven track record in marketing automation that drives revenue and engagement.
• Strong understanding of CRM platforms and email marketing best practices.
• Experience partnering with cross-functional teams and managing projects.

Responsibilities

• Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
• Develop and implement CRM strategies and campaigns to enhance engagement, loyalty, and retention in EMEA.
• Partner with eComm team to evolve and optimize Fender EMEA’s customer engagement and conversions.
• Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates.
• Utilise customer data to segment audiences for personalised communications.
• Monitor and analyse campaign performance metrics to optimise effectiveness and ROI, report metrics to leadership.
• Manage end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and analysis.
• Lead internal and external design and copy resources to drive asset and content creation and delivery.
• Maintain and enhance CRM platforms, ensuring data accuracy, integrity, and regulatory compliance.
• Own the QA process for emails and landing pages, including proofreading for clarity and UX.

Skills

Marketing automation

CRM strategy

Audience segmentation

A/B testing

Email marketing

Customer insights

GDPR knowledge

Cross-functional collaboration

Project management

Strategic communication

Tools

Iterable

Wunderkind

Amplitude

Tableau

Workfront

Trello

Job description

Fender Musical Instruments Corporation is seeking an analytical and creative CRM Marketing Manager to strategise and execute lifecycle campaigns across the EMEA region, focusing on sales, engagement, retention, and winback. You will strengthen Fender EMEA’s CRM programs and collaborate with the eCommerce team to drive conversions.

The ideal candidate has deep experience in marketing automation, CRM tools, audience segmentation, and GDPR considerations, with a proven ability to translate data