EMEA Content Manager

Abbott; Maidenhead; On-site; GBP 60,000 - 90,000; Full time

Job summary

Abbott Nutrition seeks an experienced EMEA Content Manager to lead high‑impact content strategies across Consumer and Reimbursed journeys in the EMEA region. You will shape digital and retail content, align with brand and commercial priorities, and work with regional marketing, insights, eCommerce, retail, and global partners.

The role demands a digital-savvy strategist who thrives in matrixed environments, understands diverse markets, and uses insights to drive business impact.

Qualifications

• Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
• Experience working in matrixed, cross‑functional, and multi‑market environments, collaborating with regional and local stakeholders.
• Strong stakeholder management, communication, and project leadership skills.
• Experience with content management systems, analytics platforms, content operations processes, and AI‑enabled content tools.

Responsibilities

• Lead content strategy and planning across Consumer and Reimbursed business priorities in EMEA.
• Develop audience-centric content journeys and support localisation across markets.
• Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
• Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.
• Collaborate with global, regional, and market stakeholders across Marketing, Media, CRM, Retail & eCommerce, Insights, Digital, and IT to deliver integrated content strategies.
• Collaborate with market teams and agency partners to ensure effective localisation, governance, and execution across EMEA.
• Use customer, market, and performance insights to continuously improve content effectiveness and business impact.

Skills

Content strategy

Digital marketing

Stakeholder management

Project leadership

SEO

AI-enabled content tools

Education

Bachelor’s degree in Marketing/Communications/Digital Media or related field

Tools

CMS

CRM platforms

Marketing analytics tools

AI-enabled content tools

Job description

JOB DESCRIPTION: About Abbott

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

About the Role

Abbott Nutrition is looking for an experienced and forward‑thinking EMEA Content Manager to lead the development of high‑impact content strategies that drive awareness, engagement, and conversion across both Consumer (Out-of-Pocket) and Reimbursed customer journeys throughout the EMEA region. In this role, you will shape and execute innovative digital and retail content that is insight‑driven, locally relevant, and fully aligned with our brand and commercial priorities.

You’ll work closely with regional marketing, insights, eCommerce, retail, and global partners to elevate content quality, drive engagement, and support the growth of Abbott’s consumer brands. This position is ideal for a digital‑savvy content strategist who thrives in matrixed environments, understands diverse EMEA markets, and is passionate about using content to drive business impact.

What You’ll Do

• Content Strategy & Execution: Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
• Develop audience‑centric content journeys and support localisation across markets.
• Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
• Drive content quality, governance, performance, and scalability through best‑practice frameworks and agency partnerships.
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.

• Collaboration & Stakeholder Engagement: Partner with global, regional, and market stakeholders across Marketing, Media, CRM, Retail & eCommerce, Insights, Digital, and IT to deliver integrated content strategies.
• Collaborate with market teams and agency partners to ensure effective localisation, governance, and execution across EMEA.
• Use customer, market, and performance insights to continuously improve content effectiveness and business impact.

Future Evolution of the Role

As Abbott continues to advance its digital and content capabilities, this role will play a key part in:

• Driving adoption of AI‑enabled content creation, optimisation, and automation.
• Enhancing content effectiveness through data, testing, and performance measurement.
• Building content capability and best practices across EMEA markets.
• Evolving content operations, governance, and localisation processes to improve speed, quality, and scalability.

What We’re Looking For

Required Skills & Experience

• Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
• Experience working in matrixed, cross‑functional, and multi‑market environments, collaborating with regional and local stakeholders.
• Strong stakeholder management, communication, and project leadership skills.
• Experience with content management systems, analytics platforms, content operations processes, and AI‑enabled content tools.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Design, Business, or a related field, or equivalent professional experience.
• Advanced certification or postgraduate qualification in digital marketing, content strategy, customer experience, or a related discipline.
• Proficiency with SEO platforms, content management systems, CRM platforms, marketing analytics, and content performance measurement tools.
• Experience working with content operations, localisation processes, and AI‑enabled marketing or content solutions.

Why Join Abbott Nutrition?

At Abbott, we’re dedicated to improving people’s lives through science‑based nutrition. In this role, you will have the opportunity to shape the digital future of our brands across a diverse region, influence high‑visibility content initiatives, and directly impact commercial success. Join us and be part of a company that prioritises innovation, inclusivity, and growth—helping you build a career where you can truly thrive.

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

Job Details

JOB FAMILY: Marketing Support

DIVISION: ANI International Nutrition

LOCATION: United Kingdom > Maidenhead : Abbott House

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 15 % of the Time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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