EMEA Content Strategist for Digital Growth

Abbott; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Job summary

Abbott Nutrition is seeking an experienced EMEA Content Manager to shape and execute content strategies that drive awareness, engagement, and conversion across consumer and reimbursed journeys in the EMEA region.

You will collaborate with regional marketing, insights, eCommerce, retail, and global partners to elevate content quality, localise for markets, and support growth of Abbott's consumer brands with data-driven and AI-enabled approaches.

Qualifications

• Significant experience in content marketing, content strategy, digital marketing, or related roles.
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.

Responsibilities

• Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
• Develop audience-centric content journeys and support localisation across markets.
• Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
• Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.

Skills

Content marketing

Content strategy

SEO

Digital marketing

Multi-market collaboration

Stakeholder management

AI-enabled content tools

Education

Bachelor's degree in Marketing, Communications, Digital Media, Design, Business, or related field

Tools

CMS

CRM platforms

Marketing analytics tools

SEO platforms

AI content tools

Job description

Abbott Nutrition is seeking an experienced EMEA Content Manager to shape and execute content strategies that drive awareness, engagement, and conversion across consumer and reimbursed journeys in the EMEA region.

You will collaborate with regional marketing, insights, eCommerce, retail, and global partners to elevate content quality, localise for markets, and support growth of Abbott's consumer brands with data-driven and AI-enabled approaches.