Marketing Manager (Reimbursed)

Abbott; Maidenhead; Presencial; GBP 60 000 - 90 000; Tempo integral

Resumo da oferta

Abbott in Maidenhead, UK, is seeking a Marketing Manager for Adult Nutrition to lead strategic growth, brand planning, and cross-functional execution. You will drive integrated marketing strategies, strengthen HCP advocacy, and leverage digital omnichannel channels to improve patient outcomes.

The role requires significant nutrition/healthcare marketing experience, strong financial acumen, and a track record of delivering commercial growth through data-driven decisions and stakeholder

Qualificações

• Significant marketing experience within Nutrition or healthcare sectors.
• Proven track record of delivering commercial growth and brand strategies.
• Strong commercial and financial acumen, including budgeting and forecasting.
• Experience engaging healthcare professionals and building stakeholder networks.
• Experience leading digital, media, CRM and omnichannel marketing programmes.
• Strong leadership, influencing and stakeholder management skills.

Responsabilidades

• Lead development and execution of integrated marketing strategies for growth.
• Drive brand planning, lifecycle management, and evidence-based opportunities.
• Own forecasting, planning, and long-range business planning processes.
• Optimise marketing investments to maximise ROI and impact.
• Develop HCP engagement strategies and relationships with clinicians and KOLs.
• Collaborate with cross-functional teams across Sales, Regulatory, Market Access and Finance.
• Coach and develop a high-performing marketing team.

Conhecimentos

Marketing leadership

Healthcare marketing

Digital & omnichannel

CRM & media

Stakeholder management

Budgeting & forecasting

Ferramentas

CRM systems

Analytics tools

Descrição da oferta de emprego

JOB DESCRIPTION:

Shape the Future of Adult Nutrition

At Abbott, we're committed to helping people live healthier lives through science-based nutrition. We are looking for an experienced and commercially focused Marketing Manager - Adult Nutrition UK to lead the strategic development and growth of our Adult Nutrition portfolio.

This is a high-profile leadership role with accountability for driving market growth, strengthening healthcare professional advocacy, delivering innovative customer engagement strategies, and improving patient outcomes across the UK.

If you're a strategic marketer with a passion for healthcare, nutrition, and commercial excellence, we'd love to hear from you.

What You’ll Do

As Marketing Manager, you will lead the development and execution of integrated marketing strategies that deliver sustainable growth and market leadership.

Strategic Leadership & Business Growth

• Develop and execute brand and category strategies that drive sales growth, market share, and profitability.
• Identify evolving market trends, customer insights, competitive opportunities, and healthcare system priorities.
• Lead annual brand planning and strategic business planning activities.
• Manage the portfolio lifecycle, including innovation, pipeline development, and evidence-based growth opportunities.

Commercial & Financial Leadership

• Own brand performance and deliver against ambitious revenue and profitability targets.
• Lead forecasting, annual planning, and long-range business planning processes.
• Build compelling business cases supported by financial analysis and market insights.
• Optimise marketing investment to maximise return and business impact.

Healthcare Professional & Scientific Engagement

• Develop and implement healthcare professional (HCP) engagement strategies.
• Build strong relationships with clinicians, healthcare leaders, and key opinion leaders (KOLs).
• Lead KOL identification, segmentation, and engagement programmes.
• Partner closely with Medical Affairs to support scientific education and evidence-based advocacy.

Digital & Omnichannel Marketing Excellence

• Deliver integrated omnichannel customer engagement strategies.
• Lead digital transformation initiatives across CRM, media, content, and customer experience.
• Use data, analytics, and customer insights to continuously improve campaign performance and decision-making.

Cross-Functional Leadership

• Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Commercial Excellence, and Finance teams.
• Influence senior stakeholders with clear strategic recommendations and data-driven insights.
• Drive alignment, accountability, and execution excellence across the business.

People Leadership

• Develop and coach high-performing team members.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Support talent development and succession planning initiatives.

What You’ll Bring

Required Experience

• Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
• Proven track record of delivering commercial growth and successful brand strategies.
• Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
• Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
• Experience leading digital, media, CRM, and omnichannel marketing programmes.
• Strong leadership, influencing, and stakeholder management skills.

Key Competencies

• Strategic thinking and business leadership
• Commercial and financial acumen
• Healthcare professional engagement expertise
• Key opinion leader (KOL) management
• Digital and omnichannel marketing excellence
• Data-driven decision making
• Cross-functional collaboration
• Strong execution and project leadership

Why Abbott?

At Abbott, you'll have the opportunity to make a meaningful impact on patients' lives while working with talented colleagues across a global healthcare organisation. We offer a collaborative culture, opportunities for career development, and the chance to help shape the future of nutrition through innovation and science.

Join us and help people live healthier, fuller lives.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

United Kingdom > Maidenhead : Abbott House

WORK SHIFT:

Standard

TRAVEL:

Yes, 10 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)