Marketing Manager (Reimbursed)

Abbott; Taplow; Sur place; GBP 70 000 - 110 000; Plein temps

Résumé du poste

Abbott is seeking an experienced Marketing Manager - Adult Nutrition UK to lead strategic development and growth of the Adult Nutrition portfolio in the UK. The role focuses on achieving market leadership, advancing healthcare professional advocacy, and delivering innovative customer engagement strategies to improve patient outcomes.

You will drive integrated marketing strategies, manage portfolio planning, and collaborate with cross-functional teams to optimize commercial impact and growth in a

Qualifications

• Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
• Proven track record of delivering commercial growth and successful brand strategies.
• Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
• Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
• Experience leading digital, media, CRM, and omnichannel marketing programmes.
• Strong leadership, influencing, and stakeholder management skills.

Responsabilités

• Develop and execute integrated marketing strategies that deliver sustainable growth and market leadership.
• Lead brand planning, portfolio lifecycle management, and evidence-based growth opportunities.
• Own forecasting, budgeting, and long-range business planning processes.
• Engage healthcare professionals, KOLs, and clinicians to drive advocacy and education.
• Deliver omnichannel campaigns across CRM, media, content, and customer experience.

Connaissances

Brand strategy

Category management

KOL engagement

Digital marketing

Omnichannel

Budgeting

Forecasting

Stakeholder management

Healthcare marketing

Leadership

Description du poste

At Abbott, we're committed to helping people live healthier lives through science-based nutrition. We are looking for an experienced and commercially focused Marketing Manager - Adult Nutrition UK to lead the strategic development and growth of our Adult Nutrition portfolio. This is a high-profile leadership role with accountability for driving market growth, strengthening healthcare professional advocacy, delivering innovative customer engagement strategies, and improving patient outcomes across the UK. If you're a strategic marketer with a passion for healthcare, nutrition, and commercial excellence, we'd love to hear from you. What You'll Do As Marketing Manager, you will lead the development and execution of integrated marketing strategies that deliver sustainable growth and market leadership.

Strategic Leadership & Business Growth

• Develop and execute brand and category strategies that drive sales growth, market share, and profitability.
• Identify evolving market trends, customer insights, competitive opportunities, and healthcare system priorities.
• Lead annual brand planning and strategic business planning activities.
• Manage the portfolio lifecycle, including innovation, pipeline development, and evidence-based growth opportunities.

Commercial & Financial Leadership

• Own brand performance and deliver against ambitious revenue and profitability targets.
• Lead forecasting, annual planning, and long-range business planning processes.
• Build compelling business cases supported by financial analysis and market insights.
• Optimise marketing investment to maximise return and business impact.

Healthcare Professional & Scientific Engagement

• Develop and implement healthcare professional (HCP) engagement strategies.
• Build strong relationships with clinicians, healthcare leaders, and key opinion leaders (KOLs).
• Lead KOL identification, segmentation, and engagement programmes.
• Partner closely with Medical Affairs to support scientific education and evidence-based advocacy.

Digital & Omnichannel Marketing Excellence

• Deliver integrated omnichannel customer engagement strategies.
• Lead digital transformation initiatives across CRM, media, content, and customer experience.
• Use data, analytics, and customer insights to continuously improve campaign performance and decision-making.

Cross-Functional Leadership

• Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Commercial Excellence, and Finance teams.
• Influence senior stakeholders with clear strategic recommendations and data-driven insights.
• Drive alignment, accountability, and execution excellence across the business.

People Leadership

• Develop and coach high-performing team members.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Support talent development and succession planning initiatives.
• Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
• Proven track record of delivering commercial growth and successful brand strategies.
• Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
• Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
• Experience leading digital, media, CRM, and omnichannel marketing programmes.
• Strong leadership, influencing, and stakeholder management skills.
• Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Key Competencies

• Strategic thinking and business leadership
• Commercial and financial acumen
• Healthcare professional engagement expertise
• Key opinion leader (KOL) management
• Digital and omnichannel marketing excellence
• Data-driven decision making
• Cross-functional collaboration
• Strong execution and project leadership

At Abbott, you'll have the opportunity to make a meaningful impact on patients' lives while working with talented colleagues across a global healthcare organisation. We offer a collaborative culture, opportunities for career development, and the chance to help shape the future of nutrition through innovation and science.