EMEA Channel Sales Leader - Cybersecurity Partnerships

Theory Ventures; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Artemis is seeking an experienced EMEA Channel Sales Manager to lead indirect go-to-market in the UK and Europe. You will identify, recruit, and enable strategic partners (Distributors, VARs, MSSP, and GSI) to sell Artemis into new and existing customers, and drive pipeline and revenue through indirect channels.

You will shape channel strategy, create partner programs, provide enablement, and manage relationships to scale our partner ecosystem.

Qualifications

• 5+ years in channel sales or indirect go-to-market in B2B tech or cybersecurity.
• Proven track record building channel programs from scratch or scaling.
• Strong understanding of partner types (Distributors, VARs, MSSP and GSI).
• Experience managing multiple partners and hitting revenue targets.
• Deep network in UK/European cybersecurity or enterprise tech space.

Responsibilities

• Identify and recruit strategic channel partners across UK and Europe.
• Develop and manage partnership agreements, pricing, and incentives.
• Onboard partners with enablement (training, positioning, tools).
• Build partner playbooks and messaging for deal closure.
• Conduct regular reviews of pipeline, revenue, and performance.
• Support partner sales on complex deals and introductions.
• Co-market with partners via webinars, events, case studies.
• Manage partner portal, training materials, and GTM resources.
• Build forecasting models around partner revenue and pipeline.
• Identify gaps in partner coverage and recruit to fill them.
• Collaborate with Sales, Product, and Customer Success for handoffs.
• Hit revenue targets tied to partner-sourced deals and pipeline.

Skills

5+ years in channel sales or indirect

Proven channel programs

Recruit/enable distributors & VARs

Manage multiple partners

Network in UK/Europe cybersecurity

Negotiation & incentives

Presentation & communication

Project management

CRM & sales ops (Salesforce, Pipedrive

Tools

Salesforce

Pipedrive

Job description

Artemis is seeking an experienced EMEA Channel Sales Manager to lead indirect go-to-market in the UK and Europe. You will identify, recruit, and enable strategic partners (Distributors, VARs, MSSP, and GSI) to sell Artemis into new and existing customers, and drive pipeline and revenue through indirect channels.

You will shape channel strategy, create partner programs, provide enablement, and manage relationships to scale our partner ecosystem.