Channel Sales Manager

Theory Ventures; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Artemis is seeking an experienced EMEA Channel Sales Manager to lead indirect go-to-market in the UK and Europe. You will identify, recruit, and enable strategic partners (Distributors, VARs, MSSP, and GSI) to sell Artemis into new and existing customers, and drive pipeline and revenue through indirect channels.

You will shape channel strategy, create partner programs, provide enablement, and manage relationships to scale our partner ecosystem.

Qualifications

• 5+ years in channel sales or indirect go-to-market in B2B tech or cybersecurity.
• Proven track record building channel programs from scratch or scaling.
• Strong understanding of partner types (Distributors, VARs, MSSP and GSI).
• Experience managing multiple partners and hitting revenue targets.
• Deep network in UK/European cybersecurity or enterprise tech space.

Responsibilities

• Identify and recruit strategic channel partners across UK and Europe.
• Develop and manage partnership agreements, pricing, and incentives.
• Onboard partners with enablement (training, positioning, tools).
• Build partner playbooks and messaging for deal closure.
• Conduct regular reviews of pipeline, revenue, and performance.
• Support partner sales on complex deals and introductions.
• Co-market with partners via webinars, events, case studies.
• Manage partner portal, training materials, and GTM resources.
• Build forecasting models around partner revenue and pipeline.
• Identify gaps in partner coverage and recruit to fill them.
• Collaborate with Sales, Product, and Customer Success for handoffs.
• Hit revenue targets tied to partner-sourced deals and pipeline.

Skills

5+ years in channel sales or indirect

Proven channel programs

Recruit/enable distributors & VARs

Manage multiple partners

Network in UK/Europe cybersecurity

Negotiation & incentives

Presentation & communication

Project management

CRM & sales ops (Salesforce, Pipedrive

Tools

Salesforce

Pipedrive

Job description

Artemis is building the future of AI-driven cybersecurity, helping companies defend themselves effectively in an era where AI is fighting AI on the cyber battlefield.

Our platform brings a new approach to the $100B security operations market, building a live model of each customer's environment and using AI agents to detect, investigate, hunt, and respond to threats at machine speed.

Just one year after our founding, Artemis is one of the fastest-growing cybersecurity companies of all time, with customers including multiple Fortune 500 companies, Global 2000 enterprises, and AI innovators like Cursor.

We have raised $70M from Felicis, First Round Capital, Theory Ventures, Two Sigma Ventures, Lockstep VC and Brightmind. We are also backed by some of the most prominent operators in cybersecurity, including the CEO of Crowdstrike, the former CEO and CTO of Splunk, and the founders of Abnormal AI and Demisto.

Artemis's founders have built and scaled security products used by tens of thousands of customers. Shachar Hirshberg (CEO) led Amazon GuardDuty, the world's largest cloud detection product, was an early employee at Demisto, the company that invented the SOAR category, was an engineering leader at Palo Alto Networks, and holds an MBA from Harvard. Dan Shiebler (CTO) led all AI and machine learning at Abnormal AI, the pioneer of behavior-based detection, spent five years building analytics using machine learning and vector databases at Twitter, and holds a PhD in machine learning from Oxford.

Our team of software engineers, AI researchers, security engineers, and product designers comes from Google, Meta, AWS, Wiz, CrowdStrike, SentinelOne, Abnormal AI, Perplexity, Bridgewater, Mercor, CERN, and more.

We're growing fast and looking for builders who want to help us serve our rapidly expanding customer base.

The Role

As our first EMEA Channel Sales Manager, you'll own building Artemis's indirect go-to-market motion in the UK and Europe. You'll identify, recruit, and enable strategic partners (Distributors Value Added Resellers, MSSP’s and GSI’s) to sell Artemis into new and existing customer base. You'll develop partner programs, provide enablement and support, manage partner relationships, and ensure partners are generating pipeline and closing deals.

This role is critical to scaling beyond direct sales. You'll have autonomy to shape our channel strategy, build partner relationships from scratch, and drive significant revenue through indirect channels.

Key Responsibilities

• Identify and recruit strategic channel partners (Distributors, Value Added Resellers, MSSP’s and GSI’s) across the UK and Europe
• Develop and manage partnership agreements, pricing structures, and incentive programs
• Onboard new partners and provide initial enablement (product training, positioning, sales tools, technical certification)
• Build partner success playbooks—what works, what messaging lands, how to close deals
• Conduct regular business reviews with partners to monitor pipeline, revenue, and performance
• Support partner sales teams on complex deals (technical questions, customer introductions, deal strategy)
• Co-market with partners (joint webinars, events, case studies, campaigns)
• Manage partner portal, training materials, and go-to-market resources
• Build forecasting models around partner revenue and pipeline
• Identify gaps in partner coverage and recruit to fill them
• Collaborate with Sales, Product, and Customer Success to ensure smooth handoffs and partner success
• Hit revenue targets tied to partner-sourced deals and pipeline

What We're Looking For

• 5+ years in channel sales, partner sales, or indirect go-to-market roles in B2B technology or cybersecurity
• Proven track record building channel programs from scratch or scaling existing programs
• Strong understanding of partner types (Distributors, Value Added Resellers, MSSP’s and GSI’s) and how to recruit, enable, and manage them
• Experience managing multiple partners simultaneously and hitting revenue targets
• Deep network in the UK/European cybersecurity or enterprise technology space (or ability to build one quickly)
• Comfortable negotiating partnerships, pricing, and incentive structures
• Strong presentation and communication skills—you'll train partners and present to leadership
• Project management skills—you'll own multiple workstreams and timelines
• CRM and sales ops experience (Salesforce, Pipedrive, or similar)
• Ability to balance structure with flexibility—partners need support, but you can't hand-hold forever
• Comfortable with ambiguity and building processes from scratch

Nice to Have

• Prior channel/partner experience (you've seen how they buy and what they want)
• Cybersecurity or security product expertise
• Experience building MDF (Marketing Development Funds) or partner incentive programs
• Regional presence and relationships in UK/Europe
• Experience at early-stage SaaS companies scaling go-to-market