EMEA B2B Influencer Marketing Lead — London Hybrid

Influship; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

OpenAI in London is hiring a fixed-term FTC B2B Influencer Marketing Lead for EMEA. You will own the influencer strategy across knowledge workers, business decision-makers, and developers, starting in the UK, France, and Germany.

You will build creator networks, onboard partners, and collaborate with agencies and marketing teams to deliver measurable impact and scalable, compliant campaigns.

Qualifications

• 8+ years of experience in influencer marketing or creator partnerships
• Knowledge of B2B content, developer marketing, or adjacent discipline
• Experience managing agencies and creator partners
• Strong analytical skills and measurement design

Responsibilities

• Own the EMEA B2B influencer marketing strategy across KW, BDM, and developer audiences.
• Build developer creators networks and design market-specific programmes for UK, FR, and DE.
• Source, evaluate, and onboard creators, manage outreach, contracting, and content development.
• Define and implement an end-to-end influencer operating model with intake, due diligence, and compliance.

Job description

OpenAI in London is hiring a fixed-term FTC B2B Influencer Marketing Lead for EMEA. You will own the influencer strategy across knowledge workers, business decision-makers, and developers, starting in the UK, France, and Germany.

You will build creator networks, onboard partners, and collaborate with agencies and marketing teams to deliver measurable impact and scalable, compliant campaigns.