EMEA AI GTM Marketing Leader

smartsheet; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private medical and dental

Pension contributions

Paid holidays and time off

Flexible remote options in UK

Professional development access

Job summary

Smartsheet in London is seeking a Sr. Product Marketing Manager for the AI GTM Strategy team, shaping regional AI narratives and enabling EMEA field teams to drive credible AI conversations across the enterprise.

You will translate global AI messaging into regionally activated content, train account executives and solution engineers, and support MCP/AI platform extensibility in Europe. Hybrid role based in London with UK work eligibility.

Qualifications

• 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment.
• Direct experience translating global product narratives into regionally activated field content.
• Working knowledge of AI and automation concepts to engage with technical buyers.

Responsibilities

• Own the AI Narrative Activation for EMEA and adapt messaging for European enterprise buyers.
• Deliver AI enablement training, certifications, and deal support for EMEA teams.
• Develop MCP content and use-case materials tailored to EMEA customers.

Skills

GTM strategy

AI knowledge

Region activation

EU regulatory knowledge

Strong writing

Education

Bachelor’s degree or equivalent

Tools

Highspot

Job description

Smartsheet in London is seeking a Sr. Product Marketing Manager for the AI GTM Strategy team, shaping regional AI narratives and enabling EMEA field teams to drive credible AI conversations across the enterprise.

You will translate global AI messaging into regionally activated content, train account executives and solution engineers, and support MCP/AI platform extensibility in Europe. Hybrid role based in London with UK work eligibility.