Email & SMS Specialist

K3 Advisory Group; Lancashire; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Hybrid work

Flexible working

Pension scheme

Healthcare options

Job summary

K3 Advisory Group in the United Kingdom is seeking a hands-on Email & SMS Specialist to deliver and optimise marketing campaigns within Salesforce Marketing Cloud. You will own build, deployment, and performance optimisation of email and SMS communications, working with the Journey & Lifecycle Senior Manager to drive automated, personalised messaging across the audience.

The role emphasises AI-driven segmentation, data‑driven improvements to open rates, engagement and conversions, plus

Qualifications

• Experience managing email/SMS campaigns in SFMC.
• Strong data-driven approach to improve open rates and conversions.
• Ability to implement AI-driven segmentation and personalised content.

Responsibilities

• Own Email Studio, Mobile Studio and Content Builder execution.
• Build and deploy emails: nurture, sales enablement, event, cross-sell, triggers.
• Manage SMS programme with triggered messages and reminders.
• Develop AMPscript and dynamic logic within SFMC.
• Create modular templates and reusable content blocks for the team.
• Configure journey emails, SMS activities, triggers and content.
• Monitor inbox health, sender reputation, and unsubscribe trends.
• Run testing and optimisation with content and segmentation teams.
• Ensure clean and validated data extensions for all sends.
• Report on engagement, pipeline and revenue contribution weekly/monthly.

Skills

SFMC

AMPscript

Personalisation

Data extensions

Journey Builder

Tools

SFMC Automation Studio

Job description

Email & SMS Specialist

ROLE OVERVIEW

We are looking for a hands‑on Email & SMS Specialist to deliver and optimise email and SMS marketing activity within the Marketing Operations function at K3 Advisory Group. You will manage the build, deployment, and performance optimisation of email and SMS campaigns within Salesforce Marketing Cloud (SFMC), working closely with the Journey & Lifecycle Senior Manager to execute automated and one‑to‑many communications across K3's audience. This role requires a strong technical understanding of SFMC, excellent attention to detail, and a data‑driven approach to improving open rates, engagement, and conversion performance.

KEY RESPONSIBILITIES

Leadership & Management

• Build, deploy, optimise & maintain email/SMS communications from SFMC
• Translating AI-driven segmentation & journey requirements into high-quality, personalised communications

Functional Responsibilities

• You will own Email Studio, Mobile Studio and Content Builder - the execution layer - building dynamic content, AMPscript, personalisation strings and triggered sends.
• You will build and deploy a full range of emails - nurture, sales enablement, event, cross-sell, partner/referral, trigger and operational - owning everything from build and personalisation through to QA sign-off and deployment.
• You will manage the SMS programme, delivering triggered messages, event reminders, sales follow‑ups, customer updates and appointment reminders, backed by strong templates and governance.
• You will bring AI-driven personalisation to life across email and SMS, working with variables like industry, sector, revenue band, service interest, intent score, persona and opportunity stage.
• You will develop AMPscript and dynamic logic within SFMC, building content blocks, personalisation logic, conditional content and data lookups, and turning them into reusable libraries and templates for the wider team.
• You will build scalable communication frameworks - modular templates, component libraries and reusable content blocks - that make it faster and easier for the team to deploy on‑brand, compliant communications.
• You will support journey execution, configuring journey emails, SMS activities, trigger events, decision splits and dynamic content.
• You will safeguard channel health, monitoring inbox placement, sender reputation, spam complaints, SMS compliance and unsubscribes.
• You will run testing and optimisation programmes with the creative, content and segmentation teams - testing subject lines, CTAs, content and send times for email, and message length, wording, timing and frequency for SMS.
• You will manage data extensions and audience readiness, ensuring every send is built on clean, validated, sendable data.
• You will report on commercial performance weekly and monthly, tracking engagement, lead generation, opportunity creation and revenue contribution.

KEY PERFORMANCE MEASURES

• Quality - deployment accuracy, build velocity, error rates
• Quality - delivery rates, engagement rates, conversion rates, brand compliance
• Quality - inbox placement, delivery rates, complaint rates
• Coverage - personalisation coverage, CTR, conversion uplift
• Coverage - audience reach (scale + personalisation), audience accuracy, data quality, send success rates
• Efficiency - reusability, build efficiency, error reduction, journey deployment speed & accuracy
• Email channel - open rate, CTR, conversion rate, revenue contribution
• Revenue Ops - revenue influenced, pipeline generated, opportunity creation

WHAT WE OFFER

• Competitive salary, commensurate with experience and seniority
• Performance-related bonus linked to individual and business outcomes
• Hybrid and flexible working arrangements
• Structured professional development budget and learning opportunities
• Pension and healthcare options
• Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
• A fast-paced, commercially driven environment with real scope for career progression

K3 Advisory Group is an equal opportunities employer. This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties. Responsibilities may evolve over time in line with the needs of the business.