Email Marketing Specialist

Placements24; Southampton; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Competitive salary and incentives

Fully remote work environment

Professional development

Collaborative remote culture

Health & wellness benefits

Job summary

Placements24 is seeking a skilled Email Marketing Specialist to join our fully remote marketing team. You will design, implement, and optimize email campaigns, manage segmentation, perform A/B tests, and analyze performance to drive revenue growth.

The ideal candidate has proven experience with Mailchimp, HubSpot, SendGrid, and CRM platforms, plus strong copywriting and analytic skills. Remote-first environment with autonomy and growth opportunities.

Qualifications

• Proven experience as Email Marketing Specialist or similar role.
• Experience with Mailchimp/HubSpot/SendGrid and CRM platforms.
• Strong copywriting, editing, and proofreading with a focus on conversion.

Responsibilities

• Develop and execute strategic email marketing campaigns from concept to deployment.
• Design mobile-responsive email templates with brand consistency.
• Write compelling subject lines and copy to drive opens and CTRs.
• Manage email list segmentation, growth, and hygiene.
• Conduct A/B testing on emails to optimize performance.
• Analyze KPI metrics and provide actionable optimization recommendations.

Skills

Email marketing strategy

Copywriting & editing

Data analysis

A/B testing

Tools

Mailchimp

HubSpot

SendGrid

CRM systems

Job description

About the Role

Our client is seeking a skilled and detail-oriented Email Marketing Specialist to join their fully remote marketing team. This role is integral to nurturing customer relationships and driving conversions through effective email campaigns. You will be responsible for designing, implementing, and optimizing email marketing strategies, including campaign execution, list segmentation, A/B testing, and performance analysis. This is an excellent opportunity for a passionate email marketer to take ownership of a critical marketing channel within a flexible, remote-first environment, contributing directly to customer engagement and revenue growth.

Key Responsibilities

• Develop and execute strategic email marketing campaigns, from concept to deployment, across various customer segments.
• Design visually appealing and mobile-responsive email templates, ensuring brand consistency and optimal user experience.
• Write compelling subject lines and email copy that drive open rates and click-through rates.
• Manage email list segmentation, growth, and hygiene to ensure targeted and relevant communication.
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to optimize campaign performance.
• Analyze email campaign metrics, report on key performance indicators (KPIs), and provide recommendations for improvement.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, with a strong understanding of email marketing best practices.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and CRM systems.
• Excellent copywriting, editing, and proofreading skills with a focus on conversion-driven messaging.
• Experience with email marketing automation, segmentation, and A/B testing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with HTML/CSS for email template design is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work environment, offering exceptional flexibility and autonomy.
• Opportunities for professional development and learning in email marketing automation and analytics.
• Collaborative and supportive remote team culture.
• Comprehensive health and wellness benefits.