Email Marketing Specialist

Global One; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading marketing firm in Greater London seeks an Email Marketing Specialist to develop and execute effective email campaigns. Responsibilities include creating targeted email lists, designing templates, and analyzing campaign performance. The ideal candidate should have a Bachelor's degree in marketing, 2+ years of experience in email marketing, and proficiency with platforms like HubSpot and Mailchimp. This role aims to engage customers and nurture leads effectively.

Qualifications

• Minimum 2 years of experience in email marketing.
• Strong writing and analytical skills are essential.
• Familiarity with email marketing platforms and HTML/CSS.

Responsibilities

• Identify target audience and grow our email list.
• Design and implement direct email marketing campaigns.
• Analyze campaign performance and suggest improvements.

Skills

Email marketing strategy

Analytics

Copywriting

HTML/CSS familiarity

Education

Bachelor's degree in marketing or a related field

Tools

HubSpot

Mailchimp

Job description

About the job Email Marketing Specialist

Job brief

The Email Marketing Specialist will work with the marketing team to develop and execute email campaigns that support business objectives. They will be responsible for creating targeted email lists, designing email templates, writing compelling copy, and analyzing campaign performance. The goal of this position is to create successful email campaigns that nurture leads and engage with customers.

Requirements

• Bachelor's degree in marketing or a related field
• 2+ years of experience in email marketing
• Experience with email marketing platforms (e.g., HubSpot, Mailchimp)
• Familiarity with HTML and CSS
• Strong writing and analytical skills

Responsibilities

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices