Email Marketing Manager

Stangate HR; Pitlochry; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Accommodation in Ballinluig

Job summary

Stangate HR is supporting a Scotland-based department store with an Email Marketing Manager role to lead a busy email program and manage a large customer database and calendar of campaigns.

The role emphasises personalisation and micro-segmentation, with expansion plans including the US market, and offers maternity cover and accommodation in Ballinluig. A strong track record in email marketing is essential.

Qualifications

• Proven experience managing an email marketing function, ideally with people management experience.
• Strong track record with large databases, segmentation, and lifecycle marketing.
• Experience in a fast-paced, high-volume email environment.

Responsibilities

• Leading and developing a team of 3, delivering targeted email campaigns several times a week.
• Managing automated, triggered emails across the customer journey.
• Owning customer lifecycle flows that extend beyond email into other channels.
• Driving forward personalisation and micro-segmentation strategy.
• Supporting international growth, particularly in the US market.
• Collaborating with Head of Ecommerce and Content Manager to shape digital marketing strategy.

Skills

Email marketing

Team leadership

Database segmentation

Lifecycle marketing

Job description

Email Marketing Manager

Location: Blair Athol

Salary: £35,000 - £40,000

Maternity Cover 12 months , accommodation available in Ballinluig

Situated just off the A9 in majestic Highland Perthshire, my client is Scotland's most celebrated department store. Celebrating their 30th anniversary, they continue to expand and innovate, offering huge scope for career growth, job security and consistent hours of work all year round. A big company but on an intimate scale, they notice ability and hard work, recognising and rewarding loyal service. Their diverse customer base is reflected in our workplace, which is friendly and welcoming to all.

Role overview

We're looking for an experienced Email Marketing Manager to lead their busy team, managing a large database and a packed email calendar that brings their full product range to life for customers.

This is a genuinely exciting time to join them. They are investing heavily in personalisation and micro-segmentation, taking their targeting to the next level, while their international expansion with the US is now also driving strong email revenue and opens up new opportunities for growth.

What you will be doing

• Leading and developing a team of 3, delivering targeted email campaigns several times a week
• Managing automated, triggered emails across the customer journey
• Owning customer lifecycle flows that extend beyond email into other channels
• Driving forward our personalisation and micro-segmentation strategy
• Supporting our international growth, particularly in the US market
• Working closely with the Head of Ecommerce and Content Manager as a key member of the Mail Order and Ecommerce Management Team, helping shape and deliver their digital marketing strategy.

What we are looking for

• Proven experience managing an email marketing function, ideally with people management experience
• A strong track record with large databases, segmentation, and lifecycle marketing
• Comfort balancing strategic thinking with hands-on campaign delivery
• Experience working in a fast-paced, high-volume email environment
• A collaborative approach - you'll be working across teams and channels
• Retail or ecommerce background preferred

Why join my client?

• Be part of an ambitious, growing brand with real international momentum
• Lead a talented team and shape strategy at an exciting stage of development
• While this is role is maternity cover, you would be joining a dynamic team in a rapidly growing company with lots of potential opportunities for progression and career development