Email Marketing Manager

The House of Bruar; Blair Atholl; On-site; GBP 40,000 - 60,000; Full time

Job summary

House of Bruar in Perthshire, UK is seeking an experienced Lifecycle Marketing Manager to lead a busy in-house email team and drive lifecycle programmes across our full product range.

You will manage a large customer database, automate journeys, advance personalisation and segmentation, and work with the Ecommerce and Content teams. This maternity-cover, in-person role may include staff accommodation, with no visa sponsorship.

Qualifications

• Proven experience leading email marketing functions, with people management preferred.
• Strong track record handling large customer databases, segmentation and lifecycle campaigns.
• Balanced mix of strategic thinking and hands-on campaign execution.
• Experience in fast-paced, high-volume email environments.
• Collaborative approach across teams and channels; retail/ecommerce exposure a plus.

Responsibilities

• Lead and develop a team of 3, delivering targeted email campaigns several times weekly.
• Manage automated, triggered emails across the customer journey.
• Own customer lifecycle flows across channels.
• Drive personalisation and micro-segmentation strategy.
• Support international growth, especially the US market.
• Collaborate with Head of Ecommerce and Content Manager to shape digital marketing strategy.

Skills

Email marketing

Team management

Lifecycle marketing

Segmentation

Automation workflows

Job description

House of Bruar|Full-time, Fixed-Term Contract

This is an in person only role- only those that can reliably commute to our Perthshire offices or who are willing to relocate should apply. Staff accommodation may be available.

A Rare Opportunity to Lead a Thriving Email & Lifecycle Marketing Team

We're looking for an experienced Lifecycle Marketing Manager to lead our busy team, managing a large database and a packed marketing calendar that brings our full product range to life for customers.

This is a genuinely exciting time to join us. We are investing heavily in personalisation and micro-segmentation with a cutting-edge AI driven platform, taking our email targeting and journey planning to the next level. Our international expansion with the US is now also driving strong revenue and opening up future opportunities for growth. There is no VISA sponsorship, so only candidates with the right to work in the UK should apply.

What You'll Be Doing

• Leading and developing a team of 3, delivering targeted email campaigns several times a week
• Managing automated, triggered emails across the customer journey
• Owning customer lifecycle flows that extend into all channels
• Driving forward our personalisation and micro-segmentation strategy
• Supporting our international growth, particularly in the US market
• Working closely with the Head of Ecommerce and Content Manager as a key member of the Mail Order and Ecommerce Management Team, helping shape and deliver our digital marketing strategy

What We're Looking For

• Proven experience managing an email marketing function, ideally with people management experience
• A strong track record with large databases, segmentation, and lifecycle marketing
• Comfort balancing strategic thinking with hands-on campaign delivery
• Experience working in a fast-paced, high-volume email environment
• A collaborative approach — you'll be working across teams and channels
• Retail or ecommerce background preferred

Why Join House of Bruar

• Be part of an ambitious, growing brand with real international momentum
• Lead a talented team and shape strategy at an exciting stage of development
• While this is role is maternity cover, you would be joining a dynamic team in a rapidly growing company with lots of potential opportunities for progression and career development