Email Marketing Manager

Project11 Sports; London; On-site; GBP 30,000 - 55,000; Full time

Job summary

An established industry player in sports marketing is on the lookout for a dynamic Email Marketing Manager. In this pivotal role, you will spearhead innovative email marketing strategies aimed at enhancing engagement and driving conversions. Collaborating with cross-functional teams, you'll manage impactful campaigns while leveraging data insights to optimize performance. This role offers a vibrant and sociable team environment, along with opportunities for career growth and professional development. If you're passionate about email marketing and thrive in a fast-paced atmosphere, this opportunity is perfect for you.

Benefits

Target-related bonuses and commission schemes

24 days of annual leave plus bank holidays

Sociable, friendly, and bubbly team environment

Smart/casual dress code

Opportunities for career progression

Training delivered by experienced managers

Qualifications

• Proven experience in email marketing management, preferably in a B2B environment.
• Strong knowledge of email marketing best practices and automation.

Responsibilities

• Lead strategic planning and execution of all email marketing campaigns.
• Monitor and analyze campaign performance metrics, providing insights for improvement.

Skills

Email Marketing Management

A/B Testing

Data Analysis

Content Creation

Segmentation

Regulatory Compliance

Tools

HubSpot

Job description

About Us

We are an industry-leading sports marketing agency known for our advertising and sponsorship within the 4 tennis majors - Wimbledon, Roland Garros, Australian and US Open, F1, EPL, La Liga, Serie A, and Bundesliga.

Our extensive and expanding rights provide a platform for innovative perimeter LED advertising, sponsorship, and partner opportunities, enabling brands worldwide to connect with their audiences.

What We Are Looking For...

We are seeking a highly skilled and strategic Email Marketing Manager to lead our email marketing initiatives. In this role, you will develop and execute comprehensive email marketing strategies to drive audience engagement and conversions. You will oversee the entire process, from content creation and design to automation, segmentation, and performance analysis. Leveraging data insights will be crucial in optimizing campaigns to meet our marketing objectives.

The Role

• Develop and implement email marketing strategies aligned with company goals and target audiences.
• Lead the creation and execution of innovative email campaigns to boost engagement and conversions.
• Manage email lists, ensuring data hygiene, compliance, and effective segmentation for targeted outreach.
• Collaborate with cross-functional teams, including design, analytics, and content, to deliver cohesive campaigns.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.

Responsibilities

• Lead the strategic planning and execution of all email marketing campaigns, including newsletters, promotions, and automated flows.
• Utilize HubSpot to create, schedule, and manage email campaigns.
• Conduct A/B testing and optimize email content and subject lines to enhance deliverability and engagement.
• Report on KPIs such as open rates, click-through rates, conversions, and ROI.

Requirements

• Proven experience in email marketing management, ideally in a B2B environment.
• Strong understanding of email marketing best practices, automation, segmentation, and A/B testing.
• Proficiency with email marketing platforms, especially HubSpot or similar tools.
• Excellent analytical skills to measure and interpret campaign performance.
• Strong written and verbal communication skills with a talent for engaging content creation.
• Detail-oriented with excellent organizational skills to manage multiple projects and deadlines.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Target-related bonuses and commission schemes.
• 24 days of annual leave plus bank holidays.
• Sociable, friendly, and bubbly team environment.
• Smart/casual dress code.
• Career progression opportunities.
• Training delivered by managers who have grown organically within the company.