Email Marketing Executive

Eventmasters Corporate Hospitality; Birmingham; Sur place; GBP 25 000 - 34 000; Plein temps

Résumé du poste

Eventmasters Corporate Hospitality is seeking an Email Marketing Executive to drive our email activity and support the marketing team in Birmingham. You will manage data, craft campaigns, and help generate leads while coordinating with Sales. A proactive, organised candidate with interest in marketing and knowledge of sports is ideal.

You’ll work office-based, 5 days a week, with responsibilities spanning CRM data quality, campaign reporting, and content creation across channels.

Qualifications

• 1–3 years experience in Email Marketing or Marketing Administration.
• Strong interpersonal and communication skills.
• Excellent organisational and time-management abilities.
• Detail-oriented with the ability to multitask and meet deadlines.
• Experience with CRM systems and email marketing platforms.
• Proficient in Google Workspace and Microsoft Excel.
• Experience with Canva and LinkedIn is advantageous.

Responsabilités

• Oversee email marketing activity from ideation and planning.
• Create engaging email copy, subject lines, and calls to action.
• Support data management processes and reporting.
• Source and manage prospective lead data to support campaigns.
• Collaborate with Sales and Marketing to ensure brand alignment.
• Provide ad-hoc support to marketing content creation.

Connaissances

Interpersonal skills

Time management

Organisational skills

Multitasking

Detail-oriented

Problem solving

Team collaboration

Outils

Google Workspace

Microsoft Excel

CRM system

Email marketing platform

Canva

LinkedIn

Description du poste

The Email Marketing Executive will oversee our email marketing activity as well as provide administrative and operational support to the marketing team, ensuring all data is well managed, in order to give the Marketing and Sales team every opportunity to generate leads. This role is ideal for an organised individual with a keen interest in marketing and a proactive approach to multitasking and holds sporting knowledge.

Who are we:

Eventmasters are a leading corporate hospitality company, providing premium hospitality experiences across major sporting and cultural events for 40 years. We’re a team of hospitality experts striving to provide slick, trouble-free delivery, allowing our clients to sit back and invest the majority of their time with their important VIP guests.

Why we need this role:

With a strong and diverse portfolio of events, venues and premium hospitality experiences, we’re keen to bring in a dedicated Email Marketing Executive to help us strengthen relationships with our clients and prospects, keeping Eventmasters and our exceptional hospitality offerings front of mind.

Through engaging, targeted email campaigns, this role will help us:

• Build lasting relationships with existing clients and nurture prospective customers through relevant, timely communications.
• Showcase our extensive events portfolio, highlighting upcoming fixtures, exclusive hospitality packages and new opportunities to engage with our services.
• Drive engagement and enquiries through compelling email content that inspires recipients to explore our offerings and make bookings.
• Maximise the value of our database by delivering targeted campaigns that encourage repeat business, generate new leads and support our sales team.

This role is central to keeping Eventmasters connected with its audience, strengthening brand awareness and turning our extensive portfolio of hospitality experiences into meaningful client relationships and commercial opportunities.

What you'll be doing:

• Take responsibility for all Email Marketing Activity from ideation and planning email campaigns and working with the Marketing team to curate email campaigns and analysing campaign performance reports
• Create engaging email copy, subject lines, preview text and calls to action that support sales and customer retention
• Supporting the continuous development of data management processes and activity. Collaborating with Head of Sales
• Lead Generation & Marketing Data Management: Source and manage prospective lead data through social outreach, prospecting and website enquiries, supporting email marketing activity and acting as the initial point of contact for prospective event clients where required.
• Work closely with both the Sales and Marketing team to understand their requirements, promote transparent and open communication to ensure campaigns are accurate, visually effective and aligned with the brand.
• Ad-Hoc support to the Marketing Team for content creation, social media management and edits to Marketing Materials

What we’re looking for:

• Proven experience in an Email Marketing or Marketing Administration role 1-3 years of experience.
• Well-developed Interpersonal and Communication Skills - Effectively convey information to build strong relationships both internally and with external stakeholders
• Strong organisational and time management abilities
• Detail-oriented with the ability to multitask and meet deadlines
• A natural trouble-shooter with a solution-focused mindset
• Flexibility and adaptability to changing priorities and demands
• Experience working in a collaborative team environment
• Proficiency in Google Workspace, Microsoft Excel is essential
• Experience with a CRM system is essential
• Experience with Email Marketing Platform is essential
• Proficiency in Canva and LinkedIn is ideal

This job opportunity is office-based, 5 days a week, either 09:00 - 17:30 to 08:00 - 16:30.