Email Marketing Manager

Marshalls Garden; Alconbury; On-site; GBP 38,000 - 54,000; Full time

Job summary

Marshalls Garden is seeking an experienced Email Marketing Manager to own our email, SMS and CRM strategy, helping grow revenue and customer engagement. You will craft engaging campaigns, develop customer journeys, and drive segmentation and marketing automation across the business.

With 3–4 years in email marketing or CRM, you'll leverage Dot Digital and Shopify to optimise targeting and performance. A passion for gardening and ecommerce would be a bonus for shaping our brand narrative.

Qualifications

• 3–4 years' experience in email marketing, CRM or marketing automation.
• Experience using Dot Digital or similar email/CRM platforms.
• Shopify experience would be beneficial.
• Strong analytical, copywriting and communication skills.
• Experience with Google Analytics, segmentation and customer lifecycle marketing.
• Understanding of HTML/CSS.
• An interest in gardening, ecommerce or retail would be a bonus.

Responsibilities

• Own and deliver the email, SMS and CRM marketing strategy.
• Develop customer lifecycle strategies across acquisition, engagement, retention and reactivation.
• Build and optimise automated customer journeys, including welcome, browse abandonment, basket abandonment, post-purchase and win-back.
• Manage customer segmentation and personalised targeting using behavioural and transactional data.
• Own the end‑to‑end campaign process from briefing and build through to deployment and performance analysis.
• Analyse campaign performance, customer behaviour and commercial results to identify growth opportunities.
• Develop CRM dashboards, reporting and actionable weekly insights.
• Drive database growth while maintaining customer engagement, data quality and consent.
• Work with Shopify and ecommerce data to support targeting, product selection and campaign performance.

Skills

Email marketing

CRM

Marketing automation

Copywriting

Data analysis

Communication skills

HTML/CSS

Tools

Dot Digital

Shopify

Google Analytics

HTML/CSS

Job description

Marshalls Garden has a heritage spanning more than 75 years and is a trusted name in gardening, supplying quality seeds, plants, bulbs and garden equipment through both traditional mail order and ecommerce.

We're looking for an experienced digital marketer with around 3–4 years' experience in email marketing, CRM or marketing automation, ideally within retail, ecommerce or mail order.

The Role

As Email Marketing Manager, you'll own the email, SMS and CRM strategy for Marshalls Garden, helping to grow revenue, customer engagement, retention and our first-party customer database.

You'll be the storyteller of the brand across our CRM channels, creating engaging campaigns while developing sophisticated customer journeys, segmentation and marketing automation.

Key Responsibilities

• Own and deliver the email, SMS and CRM marketing strategy.
• Develop customer lifecycle strategies across acquisition, engagement, retention and reactivation.
• Build and optimise automated customer journeys, including welcome, browse abandonment, basket abandonment, post-purchase and win-back.
• Manage customer segmentation and personalised targeting using behavioural and transactional data.
• Own the end‑to‑end campaign process from briefing and build through to deployment and performance analysis.
• Analyse campaign performance, customer behaviour and commercial results to identify growth opportunities.
• Develop CRM dashboards, reporting and actionable weekly insights.
• Drive database growth while maintaining customer engagement, data quality and consent.
• Work with Shopify and ecommerce data to support targeting, product selection and campaign performance.

You'll bring:

• 3–4 years' experience in email marketing, CRM or marketing automation, ideally within retail, ecommerce or mail order.
• Experience using Dot digital or similar email/CRM platforms.
• Shopify experience would be beneficial.
• Strong analytical, copywriting and communication skills.
• Experience with Google Analytics, segmentation and customer lifecycle marketing.
• Understanding of HTML/CSS.
• Creative, commercially focused and highly organised.
• An interest in gardening, ecommerce or retail would be a bonus.

Why Join Marshalls Garden?

Join the growing digital team at Marshalls Garden, part of Westland Horticulture, and take genuine ownership of our CRM and email marketing across a trusted and much‑loved gardening brand.

If you're a commercially minded CRM and Email Marketing specialist who loves turning customer data into engaging experiences and measurable results, we would love to hear from you!