eCommerce Merchandiser

Westland Horticulture Ltd; Alconbury; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Employee discounts

Job summary

Westland Horticulture Ltd is seeking an eCommerce Merchandiser to join our growing Digital Marketing team in the UK. You will own day-to-day trading and merchandising across B2C and B2B ecommerce platforms, driving online sales, improving conversion and enhancing the customer journey.

You’ll manage campaigns, optimise product listings, content and navigation, and analyse performance to maximise margins. Collaboration with Brand, Sales and Marketing will be essential, with a focus on delivering

Qualifications

• 2+ years’ experience in ecommerce merchandising or a similar digital role.
• Experience using an ecommerce CMS, ideally Shopify.
• Strong copywriting and content skills.
• Knowledge of SEO, onsite optimisation and Google Analytics/GA4.
• Excellent analytical, organisational and communication skills.
• Experience using AI tools to support content creation.

Responsibilities

• Managing the day-to-day trading and merchandising of ecommerce sites via Shopify.
• Planning and delivering seasonal campaigns, promotions and product launches.
• Creating engaging, SEO-friendly product content and listings.
• Optimising categories, navigation, search, cross-selling and upselling.
• Analysing website performance, conversion and customer behaviour.
• Coordinating the ecommerce trading calendar across teams.
• Briefing digital content including banners, landing pages, imagery and video.
• Working closely with Brand, Sales, Marketing and Customer Service.

Skills

Ecommerce merchandising

Trading

Shopify

SEO

Google Analytics/GA4

Copywriting

Content creation

AI tools

Email marketing

Analytical

Communication

Tools

Shopify

Job description

Are you passionate about ecommerce, digital retail and creating outstanding online experiences?

Westland Horticulture is looking for an eCommerce Merchandiser to join our growing Digital Marketing team and take ownership of the day-to-day trading and merchandising across our B2C and B2B ecommerce platforms. You'll work across some of our well-known brands, including Marshalls Garden, Kent & Stowe, Peckish birdfeed and our b2b platform Westland Live, helping to grow online sales, improve conversion and deliver an engaging customer journey.

The role

You'll be responsible for bringing our ecommerce sites to life from seasonal campaigns and new product launches to onsite merchandising, product content, promotions and optimisation.

You'll use customer and website data to identify opportunities, improve performance and make sure our digital platforms are commercially effective.

You’ll be responsible for:

• Managing the day-to-day trading and merchandising of our ecommerce websites via Shopify.
• Planning and delivering seasonal campaigns, promotions and product launches.
• Creating engaging, SEO-friendly product content and listings.
• Optimising categories, navigation, search, cross-selling and upselling.
• Analysing website performance, conversion and customer behaviour.
• Managing the ecommerce trading calendar and coordinating activity across teams.
• Briefing digital content including banners, landing pages, imagery and video.
• Working closely with Brand, Sales, Marketing and Customer Service.
• Supporting the development and optimisation of our ecommerce platforms.

About you

You'll ideally have 2+ years’ experience in ecommerce merchandising, trading or a similar digital role, with:

• Experience using an ecommerce CMS, ideally Shopify.
• Knowledge of Email marketing software to collaborate with the Email Marketing Manager
• Strong commercial awareness and an understanding of sales and margin.
• Knowledge of SEO, onsite optimisation and Google Analytics/GA4.
• Excellent copywriting and content skills.
• A creative eye for digital merchandising and customer experience.
• Strong analytical, organisational and communication skills.
• Experience using AI tools to support content creation and productivity.

Experience within FMCG, retail, home & garden and or lifestylewould be a bonus, as would B2B ecommerce and CRO experience.

Why Westland?

This is a fantastic opportunity to join the UK's leading horticulture business and work with some of the industry's most recognised brands.

You'll have genuine ownership across multiple ecommerce platforms, the opportunity to make a measurable commercial impact and the chance to develop your career within a growing and ambitious digital team.

If you're commercially driven, digitally curious and excited by the opportunity to shape ecommerce growth, we would love to hear from you!