Email CRM Executive

Deepstreamtech; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the marketing sector is seeking a talented individual to join their team as an Email Marketing Specialist. This role involves crafting compelling email content, planning campaigns, and analyzing performance metrics to enhance user engagement. The ideal candidate will possess strong analytical skills, creativity in email design, and a collaborative spirit to work with the marketing team.

Qualifications

• Experience in email marketing and campaign planning.
• Ability to analyze campaign performance metrics.
• Strong writing skills for engaging email content.

Responsibilities

• Writing email content that connects with families and nannies.
• Planning and executing email campaigns with segmentation and personalization.
• Monitoring and analyzing campaign performance metrics.

Skills

Analytical skills

Communication

Problem-solving

Attention to detail

Job description

Requirements

• You’re analytical and can interpret data to spot opportunities and measure success
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• You create logical segments based on real customer insights and needs
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• You know what makes a great email sing – from design to subject lines and copy
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• You work well at pace and can solve problems quickly when they arise
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• You have a sharp eye for detail and catch mistakes before they happen
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• You’ll thrive in our low-ego, kind culture where learning comes first
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• You’re a clear communicator who can explain complex ideas simply

What the job involves

• Writing email content that connects with families and nannies
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• Planning campaigns including designing segmentation, personalisation and content
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• Building and executing campaigns in customer.io our email platform
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• Identifying opportunities to retain and engage more users via email
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• Designing mobile-friendly emails that follow best practices
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• Working with the marketing team to gather content, feedback, and approvals
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• Monitoring campaign performance and analyzing key metrics (open rates, click-through rates, conversions)