Growth Marketing Manager

MoonPay; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading company in Web3 is seeking a Growth Marketing Manager to drive performance marketing channels. The role involves developing scalable growth strategies, managing campaigns across various platforms, and collaborating with creative teams to enhance user acquisition. Ideal candidates will have digital advertising experience and a strong understanding of Web3.

Benefits

Equity package

Unlimited holidays

Paid parental leave

Annual training budget

Home office setup allowance

Monthly budget for our products

Work in a disruptive, fast-growing industry

Freedom, autonomy, and responsibility

Qualifications

• 2-3 years managing digital advertising on major channels.
• Strong analytical skills to assess campaign performance.
• Knowledge of Web3, cryptocurrency, and blockchain technology.

Responsibilities

• Test, iterate, and scale paid media channels.
• Run A/B tests and support data-driven growth experiments.
• Track campaign performance and optimize key growth metrics.

Skills

Analytical skills

Communication

Problem-solving

Flexibility

Curiosity

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

About MoonPay

Hi, we're MoonPay. We're here to onboard the world to Web3.

Why? Because we think Web3 is a unique and democratising technology. It gives people back control of their money, digital identity, data, and property like nothing else before it.

What we do

We're the leading infrastructure company in Web3. This means we offer our partners everything from payment solutions (we call them 'Ramps') to minting software for digital collectibles, like NFTs. And over 30 million people around the world now trust our products - just take a look on Trustpilot.

We're also big on collaborations. And we've worked on stunts, drops, and partnerships with some of the world's most prestigious and forward-thinking brands.

But that's not all. We have also built our own consumer app because we wanted to see if we could build a better Web3 account. It's taken off in a big way, and we're working hard to continually improve it and to strive for perfection.

So whatever your background, we're sure there's something for you here. Come help us build the future of Web3 and digital ownership.

About the Opportunity

We're looking for a hands-on Growth Marketing Manager to join our team and help drive growth of our performance marketing channels. In this role, you'll support the development of scalable growth strategies that help us bring more active users to MoonPay. You'll play an important role in growing, testing and improving our campaigns across Paid Search, Paid Social, Display, and Affiliate channels.

Join us and be part of an exciting journey to reshape our industry!

What you will do

1. Campaign Support: Test, iterate, and scale paid media channels (UAC, Meta, Apple Search, TikTok, Paid Search, Display, Affiliates)
2. Testing: Run A/B tests, iterate quickly, and support data-driven growth experiments.
3. Creative Collaboration: Work closely with the creative team to ideate and iterate on creatives and maintain a steady creative testing pipeline
4. Analytics & Insights: Track campaign performance and learn how to optimize key growth metrics (CAC, LTV, ROI).
5. Experiment & Learn: Stay ahead of industry trends and leverage new tools and techniques to keep our marketing efforts cutting-edge
6. Growth strategy: Proactively assist with GTM strategy and support major marketing campaigns with tailored growth marketing strategic planning and execution

About You

As a Growth Marketing Manager, you will be expected to maintain operational excellence and ensure our performance marketing campaigns follow best practices. You are proactive, eager to try new growth strategies, and find cost-efficient ways to build awareness around MoonPay and increase our user base. You thrive in dynamic environments, excel at switching contexts, and take initiative to drive impact. Experience in Web3 and crypto (professional or personal) is a significant plus.

What you will need

• 2-3 years managing digital advertising on major channels like Google, Meta, TikTok with a proven track record of results. Experience with affiliate marketing is a plus.
• Strong analytical skills to assess campaign performance and make data-driven decisions.
• Excellent communication and collaboration skills for effective teamwork.
• Problem-solving attitude with curiosity and an analytical mindset, always eager to improve processes.
• Flexibility to adapt to new platforms, trends, and strategies in a fast-paced environment.
• Knowledge of Web3, cryptocurrency, and blockchain technology.

Core Principles - BLOCK Values

We embody these principles: Be Hungry, Level Up, Own It, Crypto Curious, Kaizen.

MoonPay Perks

• Equity package
• Unlimited holidays
• Paid parental leave
• Annual training budget
• Home office setup allowance
• Monthly budget for our products
• Work in a disruptive, fast-growing industry with endless possibilities
• Freedom, autonomy, and responsibility

Additional Notes

We encourage women to apply even if they do not meet 100% of the listed requirements; skills can be learned, diversity cannot.

Please inform us if you need accommodations during the interview process.

Commitment to Diversity

We believe every voice matters and are committed to creating an inclusive environment free from discrimination and harassment. We prohibit discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status. We also provide accommodations for applicants with disabilities.

Beware of phishing: MoonPay will not request personal identification documents or money during the interview process, and all official communications will come from @moonpay.com email addresses.