Marketing Director

Muc-Off; Poole; On-site; GBP 70,000 - 90,000; Full time

Job summary

Join a leading British brand as a Marketing Director, responsible for developing innovative marketing strategies and leading a dynamic team. This role requires a results-driven professional with a passion for cycling and powersports, ready to make a significant impact in a fast-paced environment.

Benefits

Competitive Salary

33 days holiday

Early finish on Fridays

Excellent staff discount

Cycle to Work Scheme

Long Service Rewards

Pension contributions

Employee Assistance Programme

Medicash

Brilliant social events

Qualifications

• Proven experience in developing multi-channel marketing campaigns.
• Experience in leadership and people management.
• Good knowledge of the bicycle/powersport category.

Responsibilities

• Develop and oversee the marketing strategy and plan.
• Lead and manage the marketing team.
• Manage the marketing budget for effective ROI.

Skills

Leadership

Creativity

Marketing Strategy

Data Analysis

Education

Degree-level educated

Tools

Outlook

Excel

Word

PowerPoint

Adobe programs

Job description

Marketing Director

Muc-Off was established in 1994, and since then we have experienced strong global growth in the bicycle and motorcycle markets. Today, we are global leaders in our field and have a disruptive and distinctive approach to life. Partnered with some of the world’s best teams and athletes across a range of cycling/powersports disciplines, Muc-Off has become the reference point in the care and maintenance category with exciting and ambitious plans for the future.

This is an awesome time to be part of this truly innovative British brand as we embark upon new territories and sectors, whilst growing our brand presence and engagement for our core portfolio. This is a truly results-driven culture where everyone can make a difference and contribute to the future chapter of the ‘OG’ in bike care.

About the role:

With continued growth opportunities yet to be realised, there is now a need for an experienced Marketing Director to join the Muc-Off team.Reporting to the Chief Marketing Officer, the Marketing director is responsible for building and the global marketing plan against key strategic priorities and owning its delivery, analysis and continual improvement whilst leading a team across both bicycle and powersports disciplines accompanied by a class leading suite of teams and athletes.

Key responsibilities:

• Marketing strategy and planning: develop our marketing strategy and oversee the delivery of the marketing plan designed to help us deliver on our growth plans and achieve our business goals.
• Brand development: work alongside key stakeholders to shape and bring to life our brand narrative and proposition. Collaborate with teams across the business to create content that conveys our proposition in a compelling way. Build a deep understanding of our business in the cycling and powersports industry, its strengths and identify the ideal customer profiles and core communities, who would benefit from our services.
• Multichannel campaigns: oversee the planning and execution of campaigns that leverage relevant channels and touchpoints to raise brand awareness and engagement within our target audiences.
• Team leadership and direction: Lead and manage the marketing management function to ensure that delivery runs at pace whilst adhering to the high standards of the brand.
• Internal collaboration: liaise and collaborate with key stakeholders across the business to identify and develop opportunities (e.g. from strategic brand positioning pieces to media channel choice and investment planning). Support the activities of all teams and ensure the functions operate in tandem to achieve and exceed their targets.
• Budget building and management: manage the budget to ensure our marketing ambitions are delivered whilst ensuring it delivers an effective ROI.
• Data-driven approach: ensure activity is measured, optimised for performance, and analysed for opportunities, and make marketing decisions based on a blend of data, insight and intuition. Agree and set challenging growth goals, reporting on key metrics and sharing useful insights to inspire further campaign ideas.

What we’re looking for:

• We’re looking for a driven and results orientated marketing professional, with exceptional marketing experience with some time at a line management level. You are relaxed and adept at navigating across any stage of the marketing channels and come armed with a curious and creative mind combined with a ‘get it done’ mentality.
• This is a hands-on role and therefore requires players, not spectators, who are keen to get stuck in and find the most effective way of cracking challenges and are not afraid to stand up and be counted.
• If you love 2 wheels, then we want to see that turn into engaging and disruptive campaigns that punch way above the budget.
• A 2-wheel fanatic who is, and keeps up with, the latest in the cycling or powersports industry and the world of marketing best practice.
• Positive energy and an ability to bring people with you (even when sometimes they don’t want to) is key in this small, but highly engaged team.

Must-haves:

• Degree-level educated
• Proven experience of developing and implementing multi-channel marketing campaigns
• Good knowledge and understanding of the bicycle/powersport category (preferably on a global basis)
• Proven leadership / people management & development
• Evidence of building strong relationships and positive impacts on people
• A positive ‘glass half full’ outlook with a good attention to detail and getting the job done
• Ability to challenge the status quo and push for what you believe in whilst not leaving people behind
• Proven ability to work independently in a fast-paced environment
• Good IT skills: Outlook, Excel Word, PowerPoint, Adobe programs
• On occasion will be required to work at awesome events across the world
• Willingness to travel in Europe and on occasion further a field

Desirable:

• A degree in Marketing and/or a CIM Diploma
• Excellence in project management and an eye for putting the right process in place to get the job done
• Evidence of working in a Fast-Moving Consumer Goods (FMCG) environment

What we can offer:

• Competitive Salary
• 33 days holiday, inclusive of UK bank holidays, plus increase with length of service
• Early finish on a Fridays
• Excellent staff discount on Muc-Off products
• Cycle to Work Scheme
• Long Service Rewards
• Pension contributions
• Employee Assistance Programme
• Medicash
• Chill out areas, showers and a secure area to store your bike
• An awesome opportunity to work with a local and widely recognised Brand
• Summertime hours (to allow people to get out and enjoy the sun … when it decides to appear)
• A cool, casual and fully branded-up working environment where staff indulge their passions for two wheels and fitness
• Brilliant social events